SafetyCulture is a customer and product-led SAAS company with an ambitious mission: empower front line workers to drive operational excellence and take ownership of their safety and wellbeing. Our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions in driving safety, quality and efficiency improvements.
We're looking for an experienced website/digital product owner who is passionate about managing our marketing website like a product. You’ll get to shape all aspects of our website, and you'll collaborate closely with developers, designers, SEO specialists, and product marketers.
Together, we aim to create an effective conversion path for visitors that authentically represents our platform offerings and positioning. We're not just building a website; we're crafting a user experience that fosters growth, and we want you to be an integral part of this exciting journey.
How you will spend your time:
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End-to-End ownership: Envision, strategise, and deliver outcomes that drive conversions, setting the tone for a seamless website experience
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Evolve our website: Lead the transformation of SafetyCulture’s website from a single-product focus to a multi-product platform, staying at the forefront of industry trends
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Collaborative leadership & backlog management: Work cross-functionally across internal teams, balancing long-term roadmaps with ad-hoc requests
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Performance marketing partnership: Work hand-in-hand with our performance marketing manager to create customised landing pages optimised for conversion
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SEO partnership: Collaborate with our SEO team to implement technical SEO strategies and advise on UX improvements to improve consumption and conversion
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Cross-functional alignment: Partner with the product onboarding team to enhance conversion paths and drive new sign-ups, ensuring website alignment with overall business goals
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Testing and personalisation: Implement a framework for continuous testing and personalisation to enhance user experience and drive conversions
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Product launch and campaign support: Drive web-related projects, creating campaign-specific landing pages, and more
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Customer-centric approach: Participate in research and testing, engaging customers to understand their pain points and identify improvement opportunities
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Data-driven decision making: Utilise Amplitude and Hotjar to understand how our customers interact with our website, guiding decisions for future improvements and optimisations
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Stakeholder management: Align all stakeholders to your vision and keep them informed about the progress of their requests
About you:
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Experience: 4+ years in marketing or product roles, preferably as a website or product owner. Managing websites or products for a multi-product company is a significant plus
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Leadership: Experience managing a high-performing team and/or direct reports
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Experimentation mindset: Well-versed in running experiments and A/B tests to optimize landing page conversions and customize the customer journey
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Project management: Experience in working with Agile methodologies, scrum certification is an added advantage
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CMS experience: Familiarity with Wordpress, contentful or other headless CMS tools in the market is an added advantage
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Coding knowledge: Hands-on experience coding Javascript/CSS/HTML and/or SQL queries is an added advantage.
More than a job:
- Equity with high growth potential, and a competitive salary
- Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office
- Access to professional and personal training and development opportunities
- Hackathons, Workshops, Lunch & Learns
- We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies
Office Benefits:
- In-house Culinary Crew serving up daily breakfast, lunch and snacks
- Barista coffee machine, craft beer on tap, boutique wines and a range of non-alcoholic beverages
- Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy
- Quarterly celebrations and team events, including the annual Shiplt global offsite
- On-site gym, table tennis, board games, books library, and pet-friendly offices
We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia, the US and the UK.
To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
