Redox is on a mission to accelerate healthcare’s transformation with useful data. Redox accelerates the development and distribution of healthcare products with a full-service integration platform to securely and efficiently exchange healthcare data. With just one connection, data can be transmitted across a growing network of 7,300+ provider organizations and 240+ healthcare products. Redox connections serve tens of millions of patient records per day, leveraging a single data standard compatible with more than 90 electronic health record systems.
Opportunity & Impact
We are seeking a dynamic and results-oriented Senior Product Marketing Manager to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive product adoption and market growth. You will work closely with cross-functional teams, including Product Development, Sales Ops, and Customer Success, to ensure our products meet customer needs and exceed market expectations.
Job Responsibilities
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Product Positioning: Develop and articulate clear and compelling product positioning and messaging that resonates with target audiences.
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Go-to-Market Strategy: Create and execute comprehensive go-to-market plans for new product launches and feature releases, ensuring alignment with sales and marketing initiatives.
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Content Creation: Develop high-quality marketing content, including product collateral, case studies, whitepapers, and blog posts that communicate product benefits and value propositions.
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Sales Enablement: Collaborate with the sales team to create effective sales tools, presentations, and training materials that enhance product knowledge and drive sales performance.
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Performance Metrics: Define key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and strategies, providing regular reporting and insights to stakeholders.
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Cross-Functional Collaboration: Work closely with product management, engineering, and customer success teams to ensure a cohesive approach to product development and marketing.
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Customer Engagement: Engage with customers and prospects to gather feedback, insights, and testimonials that inform marketing strategies and enhance product offerings.
Required Skills & Experience
- 7+ years of experience in product marketing, specifically in the Payor and Provider industry.
- Experience in the healthcare technology industry.
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- Proven track record of successfully launching and marketing products.
- Strong analytical skills with the ability to leverage data to drive decisions.
- Excellent communication and presentation skills, with the ability to convey complex ideas clearly.
- Experience with digital marketing strategies and tools.
- Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Creative thinker with a passion for understanding customer needs and market dynamics.
- Familiarity with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).
Preferred Skills & Experience
- Background in working with cross-functional teams in an Agile environment.
- Experience in B2B marketing or working with enterprise-level products.
- Strong understanding of SEO/SEM principles and digital advertising.
- Previous experience in a startup or high-growth company.
Please keep reading...
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit. https://hbr.org/2014/08/why-women-dont-apply-for-jobs-unless-theyre-100-qualified
What We Do
Healthcare organizations and technology vendors connect to Redox once, then authorize what data they send to and receive from partners through a centralized hub. Redox's cloud-based platform is vendor and standards-agnostic and enables the secure and efficient exchange of healthcare data.
This approach eradicates the need for point-to-point integrations and accelerates the discovery, adoption, and distribution of patient and provider-facing technology solutions. With hundreds of healthcare organizations and technology vendors exchanging data today, Redox represents the largest interoperable network in healthcare. Learn how you can leverage the Redox platform at
www.redoxengine.com.
Other Stuff About Us
Redox is an EEO company. We fully support the diversity of our team! Read more about our stance on diversity and belonging:
Diversity at Redox
As part of our ongoing work to build more diverse teams at Redox, you will be asked to complete a voluntary EEO survey when applying. This survey is anonymous, we cannot link your application record with your survey responses. We request that you complete this voluntary survey as we run monthly reports for each team which provides data for diversity in terms of gender and ethnic background in our Applicants and our Hired Redoxers. We take this data very seriously and appreciate your willingness and time to complete this step in the process.
We believe in holding ourselves to a high standard of conduct. Here's how we think about this:
Redox Code of Conduct
Successful candidates must be eligible to be employed in the U.S. and must reside & work in the continental U.S.
Thank you for your interest in Redox!
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