As a Sr. Product Marketing Manager on the Growth Team, you will take the reins in developing and executing a comprehensive marketing strategy that drives product awareness, adoption, and customer engagement/retention (including both B2C, and B2B). This is a unique opportunity to lead the entire marketing strategy independently, making a direct impact on our growth trajectory.
What You’ll Do:
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Campaign Management: Plan and execute integrated marketing campaigns that drive user acquisition, retention, and engagement across various channels.
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Strategic Vision: Develop long-term marketing strategies that align with business goals, leveraging insights to anticipate market shifts and customer needs.
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Market Research & Analysis: Conduct thorough market analysis to identify trends, customer needs, and competitive landscape to inform product positioning and marketing strategies.
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Go-to-Market Strategy: Own the development and execution of comprehensive go-to-market plans for new product launches and feature enhancements, ensuring alignment across marketing, sales, and product teams.
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Messaging & Positioning: Create compelling messaging and positioning for products that resonates with target audiences, differentiating Navan in the marketplace.
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Performance Tracking: Establish metrics to track the effectiveness of marketing initiatives, analyze performance data, and iterate on strategies to maximize growth opportunities.
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Collaboration: Work closely with product management, sales, and customer success teams to ensure alignment on product offerings, customer feedback, and market demands.
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Customer Insights: Gather and analyze customer feedback and insights to inform product development and refine marketing strategies.
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Bias for Action: Foster a culture of urgency and proactivity within the team, ensuring quick turnaround on initiatives without sacrificing quality.
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Flawless Execution: Take ownership of all marketing initiatives, ensuring that campaigns are executed seamlessly and on schedule, with a keen eye for detail.
What We’re Looking For:
- Bachelor’s degree in Marketing, Business, or related field;
- 6+ years of experience in product marketing, preferably in a growth-oriented environment.
- Proven track record of successfully launching and marketing products.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
