Senior Product Marketing Manager, Square Hardware

The Hardware Product Marketing team grows Square’s global hardware portfolio, from driving go-to-market and launch planning to implementing marketing and product strategies to drive awareness, conversion, and adoption of Square Hardware. As a Senior Hardware Product Marketing Manager, you will work across our existing hardware portfolio and future products, and will be responsible for identifying and executing on growth opportunities. You will define and execute hardware marketing strategy based on a comprehensive understanding of the customer, ensure that cross-functional partners share that understanding; optimize the conversion funnel for in-market products; and ensure that product and business decisions incorporate our customer insights.

The role will report to a Product Marketing Lead in the US, though the scope would not only support the US market but also support hardware growth opportunities in our international markets. In addition to the global Hardware Product Marketing team, you will work closely with a cross functional team of product management, marketing, creative, e-commerce, sales and account management, customer success, supply and demand planning, and logistics. The right candidate will be strategic, analytical, results-oriented, highly cross-functionally savvy, and an excellent written and verbal communicator. 

You Will:

• Lead go-to-market strategy, cross-functional management, execution and post-launch analysis for new product and feature launches to improve adoption and growth

• Conduct qualitative and quantitative research to  inform Square’s hardware product roadmap and highlight growth opportunities, as well as ensuring sellers purchase journeys, product usage, satisfaction drivers and pain points are well understood and synthesize insights

• Keep a pulse on market trends and the competitive landscape to identify opportunities for greater differentiation

• Shape product positioning, value propositions and foundational messaging to be used in product development and marketing campaigns.

• Develop data-driven marketing strategies, including channel plans, funnel conversion improvements, campaign creative and testing roadmap, and work across stakeholder teams to execute.

• Lead go-to-market activities across a cross functional team for new product and feature launches.

• Partner with the data science team to establish reporting on sales, device usage and performance metrics, and incorporate insights into strategic planning.

You Have:

• 6 to 8 years of professional experience with a Bachelor’s degree, or 5+ years of professional experience with a Masters degree. Relevant experience includes product marketing, strategy / management consulting, brand management, e-commerce or related fields.

• Deep analytical competence and ability to use data to build and present business cases

• Comfort managing cross functional partners

• Excellent written and verbal communication skills

• Genuine interest in and curiosity in helping small businesses succeed

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $163,600 - USD $245,400
Zone B: USD $152,200 - USD $228,200
Zone C: USD $144,000 - USD $216,000
Zone D: USD $135,800 - USD $203,600

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits 

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.