We are Quantcast. A global Demand Side Platform (DSP) powered by AI. Rooted in our DNA is a strong foundation of measurement and consumer analytics, enabling us to empower marketers to reach audiences and achieve measurable advertising outcomes across the Open Web.
Since 2006, Quantcast has consistently set the industry standard by introducing groundbreaking initiatives such as the first measurement platform for digital publishers and the first AI-powered DSP. If you're prepared to be part of an enthusiastic team that crafts cutting-edge solutions, then Quantcast is the ideal place for you.
In this role, you will create foundational positioning and messaging that communicates the vision and value of Quantcast products. You will be a key partner to commercial functions in North America, investigating challenges and opportunities and supporting teams with the knowledge and materials that will set them up for success. You’ll be a subject matter expert, immersing yourself in the market to understand industry trends, client perspectives and competitor landscape and translating this into contextualized content, tools and programs to sharpen go-to-market activity.
You will co-ordinate and collaborate with teams across the organization on an ongoing basis to bring Quantcast products to market, and evangelize their benefits internally and externally. You will help to communicate the product roadmap to different audiences, articulate product-market fit, and develop product positioning that reinforces Quantcast’s differentiators and brand identity.
If you're proactive, creative and goal-oriented with an investigative mindset, and you enjoy moving fast to create wins - we’d love to hear from you!
Responsibilities:
- Partner with Product and Sales leadership and other cross-functional teams to drive product adoption and revenue growth
- Arm North American Sales/commercial teams with the GTM materials, knowledge and confidence required to take new or existing products out to market and win
- Translate your strategy and messaging into collateral, presentations, sales enablement tools, playbooks, and successfully drive and measure adoption
- Provide internal thought leadership - you should enjoy writing, speaking, and generally evangelizing Quantcast and our solutions to internal stakeholders
- Collaborate with the Global Product Marketing team in leading the go-to-market strategy for new products and defining launch strategies, product positioning and messaging
- Establish and track key success metrics and measurement systems for your product launches and ongoing programs
- Build relationships across the North America organization to identify and fulfill specific regional needs, acquire feedback from the market, and ultimately move the needle for Quantcast.
You:
- 5+ years experience in B2B product marketing, marketing, media or technology (min. 2yrs in product marketing) working with brands and agencies
- Proven track record of customer-centric marketing, leveraging both qualitative and quantitative research methodologies
- Technically savvy, with experience in and understanding of the programmatic ad tech industry as well as ad-measurement
- Experience in running Product GTM launches and measuring their success
- Exceptional writing and editing abilities, combined with strong presentation and public speaking skills
- Organized thinker with strong project management skills and ability to work in a fast-paced environment
- Like getting things done - believing that perfect is the enemy of good
- Can simplify complex topics and explain them clearly and concisely
- Proactively collaborative and communicative within and across teams
- Excited by opportunities to jump in and figure it out
- Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines
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Ultimately, in determining your offer, we will take into consideration your geographic location, relevant experience and expertise, and other job-related factors. Furthermore, full-time roles are eligible for a bonus, equity, and benefits (depending on your location) which include hybrid work, vacation, medical, dental, and vision insurance, and retirement plans. Please see our Careers page for additional information.
Founded in 2006 and headquartered in San Francisco, Quantcast has employees in 18 offices across 10 countries. We are committed to building an inclusive and diverse environment where everyone can be their authentic self. We work to ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Recognizing the importance of flexible work environments, Quantcast operates in a hybrid work model. This model gives employees the opportunity to work from home two days a week and work in the office for team collaboration for the remainder of the time. Our hybrid model may differ based on location or team, so please consult with your hiring manager for further information. All hybrid employees can also work remotely for two weeks each year or, if eligible, apply for our fully remote work program. We strongly encourage vaccination for all Quantcast employees as a way to stop the spread of COVID and protect yourself and others.
