Senior Product Marketing Manager - Operational Technology

Role:

We are seeking a Senior Product Marketing Manager for Operational Technology who is craving to be part of a fast-growing company AND a best place to work company. We are looking for someone that will thrive as an individual contributor on our talented product and solutions marketing team, while being able to guide junior team members. This ideal candidate will have a proven track record in being able to work across marketing disciplines and cross functionally to drive new programs at scale. This role will be responsible for the development and execution of multi-product marketing strategies, positioning and messaging horizontal and industry-specific applications, marketing content for product launches, events and sales enablement, and go-to-market plans for our operational technology products and solutions. Strong communication skills are a must. The ideal candidate will have familiarity with connected worker and operational technology (OT) solutions.  

What you get to do in this role:    

• Work across product marketing teams to create foundational messaging and content that drives alignment across internal and external audiences for operational technology 

• Support marketing teams with product and solution marketing content for campaigns and programs to generate leads and engage customers along their ServiceNow journey 

• Collaborate with product management, field sales, and customers to create and amplify persona-based messaging and use cases that resonate with OT and IT leaders 

• Build sales enablement assets for different field roles that support identifying, creating, and closing OT product and solution opportunities at scale 

• Help support and manage key digital and physical events including speaker selection, content reviews, and messaging support 

• Write and edit content such as case studies, videos, website copy and customer presentations 

• Deliver content for product launches maintaining high quality standards and a timely completion 

• Collaborate with AR, PR, and partners on thought leadership to build industry momentum for OT 

• Participate in social marketing and blogging activities to drive awareness 

• Track and report progress to internal and external stakeholders 

To be successful in this role you have:

• 8+ years of product/solution marketing/management  

• 3+ years of experience in marketing or implementing operational technology 

• Very strong written and oral communication skills 

• Experience in B2B marketing, with basic understanding of marketing to sales funnel, go-to-market, and lead management processes and technologies 

• Customer-driven with an understanding of customer needs across multiple types of manufacturing organizations and asset-intensive industries 

• Excellent people skills to interact with peers, colleagues, customers, partners, cross-functional teams, and other third parties 

• Bachelor’s degree or equivalent experience 

• Up to 10% travel 

FD21

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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