Are you passionate about helping the world's largest brands succeed in navigating the evolving media advertising landscape? Join us at Smartly! We are looking for a Senior Product Marketing Manager - Media to help drive the growth of our Media suite and empower our customers to optimize their media investments across platforms. In this role, you will support the development and execution of go-to-market strategies to drive adoption of our solutions and deliver measurable results for our clients.
You will collaborate closely with Product, Sales, Support, Customer Success, and Marketing teams to ensure customers and prospects understand the value of Smartly's Media suite. Your ability to analyze product adoption, understand customer needs, and stay on top of the competitive landscape will enable you to contribute to strategies that attract and retain clients.
This is a global role, and you will play a key part in go-to-market planning for product launches and customer verticals.
As a Senior Product Marketing Manager - Media, you will...
- Support go-to-market planning by contributing to the development of key themes and identifying new opportunities in partnership with Product Managers and Commercial teams.
- Execute go-to-market strategies for Smartly’s Media suite, including creating messaging, positioning, and supporting the enablement of our Commercial team to sell our platform effectively.
- Assist and lead the creation and distribution of scalable collateral such as pitch decks, case studies, one-sheets, product proof points, webinars, blog posts, white papers, external product release notes, and more.
- Analyze advertiser needs and market trends to inform product decisions and go-to-market initiatives.
- Gather customer and competitor insights through research, calls, and data analysis to identify pain points and opportunities.
- Develop a deep understanding of our customers’ needs, product offerings, and the competitive landscape.
- Create and deliver internal communications to ensure teams are equipped with information on new features and updates.
- Track and report success metrics for strategies and initiatives to iterate and improve results.
- Help grow product adoption and overall win rates for the sales and client success organizations.
- Help define product/sales reporting, including attach rates and win/loss rates.
- Work with the outbound marketing team to define personas and messaging to fit in their campaign planning.
What we are looking for...
- At least 5+ years of experience in Product Marketing, ideally within the advertising technology space, with a focus on media or social advertising.
- Strong storytelling skills with the ability to create compelling messaging and positioning.
- Proven experience supporting go-to-market strategies, including training and enabling sales teams.
- Analytical mindset and the ability to turn data into actionable insights.
- Strong communication skills, both verbal and written.
- A collaborative approach with the ability to work across teams in a fast-paced, global environment.
- Experience contributing to competitive research and positioning strategies.
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Meet Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.
Smartly is a multinational and diverse team of 650+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
