Senior Product Marketing Manager - Loyalty (m/f/x)

The role

As the Senior Product Marketing Manager for Loyalty, you will help lead Customer Engagement within Product Marketing. Sitting as part of the Global Brand Team, this Senior Manager plays a key role in strengthening customer retention across both our Meal Kit and Ready-to-Heat (RTH) brands. Working from our Berlin headquarters and collaborating closely with Digital and Physical Product Teams, you’ll drive the strategy behind loyalty-focused product messaging and communication.

This role focuses on developing and implementing initiatives that foster long-term customer loyalty, ensuring that our efforts align across products and markets. You’ll have the opportunity to shape loyalty-driven marketing initiatives and influence product positioning within broader brand campaigns, enhancing brand perception and increasing the loyal customer base.

We value diverse experiences and believe there are various ways to build great skills. If you think you’d thrive in this role, even if you don’t tick all the boxes, we encourage you to apply!

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Develop and execute messaging and communication strategies aimed at retaining and engaging our loyal customer base across all products.
• Ensure alignment of loyalty efforts across Meal Kit and RTH brands, working closely with the Digital and Physical Product Teams to streamline loyalty initiatives.
• Identify which products drive customer loyalty, develop strategies to communicate their value, and integrate these insights into broader brand campaigns.
• Collaborate with cross-functional teams, including Brand, Marketing, Product, and Creative, to align loyalty strategies with ongoing product and brand initiatives.
• Lead Marketing for go-to-market strategies for loyalty-specific product features, ensuring that they are communicated effectively across international markets.
• Work with Brand Strategy and Consumer Insights teams to understand customer behavior, loyalty drivers, and how brand perception affects retention.
• Analyze loyalty metrics and customer segmentation, using data to provide actionable insights and to inform marketing decisions.
• Drive strategic brand positioning, ensuring loyalty programs contribute to positive brand perception and growth in customer lifetime value.

What you’ll bring

• 6+ years of experience in Product Marketing, Brand Management, or Customer Engagement roles, ideally in an eCommerce, FMCG, or tech environment.
• Experience working closely with Tech stakeholders and Product Teams, with the ability to influence and guide product development with a focus on customer loyalty.
• Proven expertise in brand marketing and a strong understanding of brand research, metrics, and attitudinal segmentation.
• A strategic mindset, with a passion for developing customer loyalty strategies that enhance brand perception and increase retention.
• Strong project management skills; you are comfortable managing multiple initiatives in parallel across diverse markets.
• A collaborative approach, with experience leading cross-functional teams in an international and multi-brand environment.
• Excellent skills in messaging and positioning, with the ability to craft compelling, clear narratives that resonate with loyal customers.
• Strong understanding of customer behavior and the ability to leverage insights to shape product marketing initiatives and loyalty strategies.
• Data-driven: experience analyzing customer data, loyalty metrics, and brand research to inform marketing decisions.
• Experience in brand research and attitudinal segmentation is a plus.

Other

• This role operates on a global level, working across multiple international markets and brands.
• You’ll be part of a diverse, dynamic team that collaborates closely to create impactful loyalty and engagement strategies.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.