A BIT ABOUT US Lever was founded seven years ago to tackle the most strategic challenge that companies face: how to recruit and hire top talent. We’re building the next generation of hiring software that companies like Netflix, Shopify, Atlassian, and McGraw Hill rely on to grow their teams. We've rethought the talent acquisition paradigm and are the innovation leaders in our space and looking for the right people to join us as we scale.  We’re extraordinarily proud of the company we’ve built so far (not to mention humbled to be recognized as the #1 place to work in San Francisco, as well as a top workplace in the entire United States). Our people are Lever’s biggest competitive advantage and we’ll continue investing in our “Leveroos” and people-first culture.   THE CHALLENGE

Unify Lever's unique value proposition across the entire company, website, collateral, customer experience, and product

Grow organic website traffic

Own analyst relations, positioning Lever as a leading solution for mid-market (200-2000 employee) high skill employee hiring

Develop customer communities by leading customer councils, referrals, and references

Increase customer product engagement and decrease time to value

Support product management's understanding of customer satisfaction, competitive products, competitive pricing/packaging, and opportunities for improvement

Own company's understanding of product/market fit, win rates, churn reasons, and competitive landscape by segment and persona

THE OPPORTUNITY

Drive impact in the talent industry, helping to solve the universal problem of hiring. Help talent leaders to become more strategic, data-driven leaders within their organizations.

Take part in Lever's strong culture of user design and innovative enterprise software

Gain expertise working in an extremely high impact role, covering the full breadth of Lever's products and customer journey

THE SKILL SET

Expert level B2B Product Marketing

Skill crafting benefit oriented messaging

Analytical rigor and iteration

Expert execution of customer journey from initial contact through sales, implementation, and renewal

Cross-functional alignment of priorities among product, customer experience, sales, and marketing

External company relations

Use of customer promoters in marketing efforts

WITHIN 1 MONTH, YOU’LL

Complete Ramp Camp, our comprehensive onboarding program designed to get you up to speed on all aspects of the business with a cross-functional cohort of new Leveroos. You'll learn about our business, product, vision and team and gain an understanding about how your role fits into Lever's broader organization

Write individual OKRs for the current quarter

Become demo certified

Update Lever's website, adding engaging product benefit and capability descriptions

Deep dive into understanding Lever's newly released capabilities

Assume leadership of product launch communications. Create cross-functional project plan for supporting our next product release

Assemble customer councils for mid-market, enterprise, and EU customers

Shadow 5 sales calls and 5 renewal conversations

Meet with each product manager and leaders for Implementation, CSM, and Sales

WITHIN 3 MONTHS, YOU’LL

Review website, ads, sales collateral, customer implementation, and customer communications to understand and measure the consistency of our current positioning, benefit statements, and differentiators

Present your assessment and proposed initiatives to Lever's executive team. Your plan should aim to grow organic lead flow; speak to marketing's role in customer engagement, sales, renewals, and product; and include concrete metrics to track and measure success

Present a company All Hands feature summarizing your assessment and product marketing OKRs

Clarify Lever's unique value proposition, customer journey, and personas

Grow organic website traffic

Lead ongoing customer council meetings

Equip customer-facing teams with consistent messaging and supporting collateral

Establish ongoing accurate measurement of churn to and from competitors, and present full historical analysis

Engage analysts from Gartner, IDC, Forrester, Fosway, Bersin, Aptitude, The Starr Conspiracy, and Talent Function

WITHIN 6 MONTHS, YOU’LL

Measure and regularly report KPIs: organic web sessions, time on site, customer user engagement, time to adoption, NPS & response rate, customer reviews, churn to & from competitor rates, win/loss reasons, time to close

Be our authority on the talent market and our competitors

Feature customer promoters in speaking engagements and marketing campaigns

Partner with account executives and customer success managers in closing, retaining, and upselling customers, by creating top of funnel through mid-funnel materials, coaching reps, and joining customer calls where it makes sense

Lead vertical and geographic focused sales & marketing efforts in first test market

Inform the development of two product feature iterations

Influence the customer segment & product strategy in FY22 Company OKRs

WITHIN 12 MONTHS, YOU’LL

Show results in increased web traffic and time on site compared to pre-COVID

Demonstrate widespread analyst and press coverage of Lever as a leading solution for high skill hiring in the mid-market (200-2000 employee) segment and Europe

Prove faster customer time to value & increased product engagement through product analytics

Identify further verticals for focus

Lead customer engagement and education initiatives

Shadow user research in development of new feature iterations