Job Description
The successful individual will execute the Product Marketing strategy. This will require a deep understanding of our customers and market to develop positioning, messaging and content for the EAM and Aviation Maintenance solution areas. You will be aligned to specific industries and may work on other solution areas as the business requires.
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Own your product marketing initiatives and plans aligned to GTM.
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Solution knowledge: collaborate with product management and other stakeholders and develop deep product and solution knowledge to create and adapt messages and differentiated stories.
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Competitive landscape: work with the competitive intelligence team to deliver differentiated messaging and content.
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Audience frameworks: Identify, develop, maintain, and use personas in your buying center to create targeted content and talking points.
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Content: Create, review, and maintain relevant content for use by Marketing Teams, Corporate Communications, and Customer-facing teams based on the buyer journey.
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Develop compelling thought leadership. stay abreast of trends and research for your solutions areas and industries.
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Activities relating to product releases and key announcements
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Sales enablement: equip customer-facing teams with the latest tools
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Collaborate with the Analyst Relations team on analysts’ briefings and inquiries, to influence perception and support analyst report submissions.
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Coordinate and communicate on a regular cadence with other marketing teams, internal presentations, and, post on our global intranet.
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Represent and serve as a spokesperson for your assigned area.
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Develop relationships with customers and partners to deliver relevant messaging and content.
Essential Skills:
- Must be able to work independently and take the initiative to develop opportunities and address problems to move the business forward.
- Experience in synthesizing complex information into simple messages.
- Persuasive and concise written communication and strong verbal skills.
- Experienced in participating regularly in customer and prospect meetings.
- Experience in presenting to external audiences through various channels.
- Ability to influence without authority across organizational departments.
Essential Qualifications:
- 6+ years of proven experience as a Product Marketing Manager, Product Manager, or similar role in B2B software/technology in a global environment.
- Experience in the enterprise software space
Desirable Skills:
- General understanding of EAM, Aviation Maintenance, and AI.
- Experience in defining GTM strategies and market analysis/research.
- Comfortable working with agencies and creative teams to develop assets such as videos and collateral.
- Degree-educated in Business, Marketing, Communications, a similar field, or equivalent work experience
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer
