Role:
We are seeking an action-oriented, product marketer who is excited to help accelerate the business of one of the largest and fastest growth areas at ServiceNow. We need someone that will excel as an individual contributor and be a great collaborator with our talented product marketing team and business partners. The Sr. Product Marketing Manager for Customer Workflows will be responsible for driving key elements of our Customer Workflows marketing strategy, including developing persona-based solution messaging and AI messaging, creating sales and marketing, driving event strategy and execution and more. This position reports to the Sr. Director of Product & Solutions Marketing for Customer Workflows
The ideal candidate will have positioning, messaging and storytelling in their DNA and demonstrates attention to detail and quality. They are a self-starter and thrive in a fast-past environment.
What you get to do in this role:
· Work closely with product and sales to develop positioning and messaging that articulates the unique benefits of ServiceNow’s Customer Service Management and how our AI, GenAI and AI Agents drive value for Customer Service.
· Create messaging and content for various marketing touchpoints across the buyer journey, such as case studies, videos, ebooks, infographics and blog posts.
· Provide updates of website content, ensuring that the latest messaging is represented.
· Help manage ServiceNow’s customer service presence at key conferences and 3rd party events including speaker selection, messaging support, content review and related event staff management.
· Develop and deliver sales assets and enablement that helps the sales team mature and close pipeline.
· Partner with our technical product marketers and product managers to define compelling demo narratives.
· Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.
To be successful in this role you have:
· 12+ years in B2B Enterprise Marketing or equivalent
. 5+ years in Product Marketing
· Familiarity with customer service, sales and order management, CRM, and related enterprise solutions
· Strong persona-based messaging and storytelling experience
· Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
· Very strong written and oral communication skills
· Experience presenting to enterprise executives in digital and in-person events.
· Bachelor’s degree or equivalent experience.
· Must be comfortable with social media and community participation.
· Up to 10% travel to support sales efforts and industry events
FD21
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of 140,000 - 245,200 plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.
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