Research shows that women and underrepresented groups only apply to jobs only if they think they meet 100% of the qualifications on a job description. IMO is committed to considering all candidates even if you don’t think you meet 100% of the qualifications listed. We look forward to receiving your application!
Work that is meaningful. A job that has impact. Colleagues that inspire. That’s what you’ll find at Intelligent Medical Objects (IMO), a growing health IT company creating clinical terminology and insights solutions that are used by more than 740,000 US physicians and 4,500 US hospitals to power better patient care and support meaningful analytics.
For all IMO positions, if you live in the Greater Chicagoland Area, Houston, TX, or Roseville, CA, you’ll be expected to work from any IMO office 2 days per week.
Reporting to the VP, Product Marketing, the Sr. Product Marketing Manager is responsible for developing and executing go-to-market strategies to launch new products, cross-sell and up-sell commercialized products, and help retain existing customers. Focusing on our AI and life sciences solutions, the Sr. Product Marketing Manager will collaborate with product management, sales and marketing to develop positioning and messaging that resonates with target audiences, guide content and programs that drive demand, and empower our growth team to be successful.
What You'll Do:
- Analyze market, customer,and competitor trends to understand and anticipate customer needs and behavior
- Partner with product management throughout the product development process to develop compelling product positioning, value propositions, and marketing strategy
- Collaborate closely with the content marketing team to guide messaging strategy for marketing materials, sales tools, and campaigns
- Collaborate closely with the performance marketing team to guide targeting and communication approach, bringing product and market insights into events, digital marketing, and demand generation plans
- Launch new products supported by insight-driven go-to-market strategies and strong cross-functional team collaboration
- Support sales teams with product knowledge, tools, and enablement resources serving as a go-to product expert and champion
- Grow and protect our commercialized portfolio to achieve strategic and financial objectives
What You'll Need:
- Bachelor’s degree, marketing or business administration
- 8 years of healthcare product marketing experience developing go-to-market plans
- Understanding of technology product development process and product lifecycle
- Launched analytic product(s) to life sciences market strongly preferred
- Led qualitative and quantitative market research studies
- Strong presentation, written, and verbal communication skills
- Cross-functional team leadership
- Track record of using data to prioritize and drive decisions
- Knowledge of Pragmatic Institute or similar framework, preferred
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At IMO, we celebrate diversity and are committed to creating an inclusive environment for all employees. IMO is proud to be an equal opportunity workplace and is an affirmative action employer.
IMO also provides visa sponsorship opportunities. Please don't hesitate to apply if you meet all the qualifications for this position and require visa sponsorship.
