Senior Product Manager – Digital Marketing
This is not your run-of-the-mill Product Manager role. Part Product Manager, part Digital Marketing Strategist and all Leader, we’re recruiting for someone who wants to live and breathe the cutting edge of digital marketing trends and help drive success for the company and our VC-backed clients.
If you consider yourself an entrepreneurial spirit with big ideas and the ability to organize and execute, read on.
Core Responsibilities:
- Platform Strategy
- Partner with executive team to drive new product and service offerings for our marketing software platform.
- Continually strengthen product, brand positioning and capabilities while seeking new business opportunities.
- Set the long-term vision and strategy for digital marketing products.
- Communicate this strategy to all relevant participants and stakeholders.
- Manage from concept, to design, sample production, testing, forecast, cost, mass production, promotion, support, and finally product end of life.
- Go to market planning: achievement of growth objectives including market share, revenue, profit and return on investment for all the channels/categories of business
- Responsible for managing and implementing marketing activities through research, strategic planning and implementation.
- Client Strategy
- Work with funded B2B startups and tech companies on leveraging digital marketing to drive their success.
- Stay close to the client to understand their needs and desires to help drive product innovation.
- Lead the charge on execution of digital marketing strategies, rolling up your sleeves as needed.
Important Skills:
- Creating well defined and clear product roadmaps
- Well-rounded in all things digital – content marketing, social media, SEO, SEM, marketing automation, programmatic, web design and development
- Knowledge and ability to create and take a software digital marketing platform product to market
- Comfortable advising clients on digital marketing strategy, including what works, what’s new and what’s next
- Understanding of software product strategy and new product development
- Ability to analyze data and develop key insights and action plans
- Prioritize – on everything – strategies, time management, features and benefits, etc.
Key Knowledge and Capabilities:
- Understanding of SEO and SEM strategies, using benchmarks and analytics to maximize content performance and user engagement
- Keeping up with the ever-evolving digital marketing technologies to bring fresh ideas that will reach targeted audiences
- Knowledge of key metrics to track performance of digital campaigns, website traffic, social ads, lead generation, etc.
- Demonstrated excellence in building and executing digital strategies
- Strong understanding of Google Analytics and other digital data metric tools
- Proficient in coding HTML and CMS systems
- Strong project management, analytical and problem-solving skills
About the Company:
A leading digital agency dedicated to growing brands and solving business problems for venture-backed startups and small to medium-sized businesses. We are currently growing our headquarters near Los Angeles, California (Westlake Village). With a culture of high performance, strong team support, respect and fun, we value career growth and setting you on the path to success.
This role is located onsite in our Westlake Village office and offers competitive salary and excellent benefits. Relocation will be considered.
Compensation:
- Full-Time
- Performance-based Bonus Plan
- Health
- Dental
- Vision
- 401k Plan
