At Crypto.com, our Loyalty & Rewards programs play a pivotal role in driving user engagement and creating long-term relationships with our customers. We are seeking a forward-thinking Product Manager to own and innovate our loyalty initiatives, creating impactful, user-centered experiences that resonate globally. As a Loyalty Product Manager, you will be responsible for defining and executing a vision that enhances the value we offer our users through rewards, benefits, and incentives. You'll partner closely with cross-functional teams to design, develop, and scale loyalty solutions that not only meet business goals but also excite and delight our customers.
Responsibilities
Develop and lead the strategic roadmap for our loyalty and rewards products, ensuring alignment with overall business objectives
Drive the full product lifecycle from concept to launch, collaborating with engineering, design, analytics, and marketing teams to ensure timely and successful delivery
Continuously gather user feedback and analyze program performance to inform feature enhancements and new product development
Stay ahead of market trends and competitive offerings to ensure our loyalty programs are innovative and deliver high value to users
Manage and optimize existing loyalty features while exploring new opportunities for growth and improvement
Requirements
4+ years of product management experience, ideally with a focus on loyalty, rewards, or customer engagement programs
Strong track record of launching and iterating on consumer-facing products at scale
Data-oriented mindset with the ability to translate insights into actionable product strategies
Exceptional communication skills and the ability to work cross-functionally with diverse teams
Proven ability to balance customer needs with business goals in a fast-paced environment
Knowledge of crypto or fintech industries is an advantage but not required; a passion for the future of loyalty in digital finance is key
A proactive, solutions-oriented attitude with a desire to innovate and improve the customer experience
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