Articulate is seeking a Senior Product Manager to lead our cross-functional growth efforts and the growth product team!
As a Growth Product Manager, you’ll build features that enhance the customer journey, driving increased acquisition, activation, conversion, retention, and engagement. You'll ensure that users find the right content at the right time in their journey, and you'll drive continual optimization of the customer experience, informed by insights and data. You’ll lead our product-led growth efforts and product support for our sales-assist efforts.
You'll play a pivotal role in driving the growth of Articulate and be a key member of the product team, responsible for developing and executing strategies to acquire new users, increase engagement, and drive revenue. This is a high-impact role with the opportunity to shape the future of e-learning. If you’re passionate about growth, building tools that empower creators, and the e-learning space, we’d love to talk to you!
What You'll Do:
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Develop and execute growth strategies: Identify, prioritize, and implement growth opportunities across the entire user journey, from acquisition to activation, retention, and expansion.
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Conduct user research and analysis: Deeply understand our users, their needs, and their pain points. Gather and analyze qualitative and quantitative data to identify trends, opportunities, and areas for improvement.
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Define and analyze key metrics: Establish clear goals and track progress towards them. Use data to measure the effectiveness of growth initiatives and identify areas for optimization.
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Collaborate cross-functionally: Work closely with marketing, sales, customer success, engineering, and design to implement growth strategies and ensure alignment across the organization.
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Stay ahead of the curve: Conduct market research and competitive analysis to identify emerging trends and opportunities in the growth and e-learning spaces.
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Own Communication: Clearly communicate growth strategy, roadmap updates, and progress to stakeholders at all levels, from your team to C-level executives.
What You Should Have:
- 5+ years of experience in product management and/or growth marketing in B2B SaaS environments with experience driving strategy for large-scale products with passionate, invested user bases.
- 3+ years of experience leading a product team dedicated to product-led growth.
- Strong analytical abilities, with the capability to gather and use both qualitative and quantitative data to build business cases, inform product decisions, and guide strategies with both numbers and user insights.
- Proven experience with experimentation design, A/B testing, and conversion rate and landing page optimization methodologies.
- Outstanding ability to communicate complex concepts through simple language and clear visuals, like diagrams flow charts, and strategy decks.
- Proven track record of successfully managing and influencing diverse stakeholders, including C-level executives.
- A history of leading cross-functional teams and influencing others without direct authority, driving success through collaboration.
- Expertise with product analytics tools (e.g.,Mixpanel, Amplitude, or similar) to form hypotheses and analyze trends across the user journey.
- Familiarity with modern product discovery techniques, with a focus on delivering products users love.
Nice to Haves:
- Experience growing products with both product-led growth motions as well as sales-assist growth motions.
- Experience in Learning & Development, HR Tech, or Creator tools.
- Experience in both advancing mature and building new growth functions within an organization
About us
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And
Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a
human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world.
Read more about our values here.
Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories are welcome to apply and will be considered for this role in a manner consistent with applicable law. Offers of employment for this role shall be contingent upon successful completion of a background check, including a review of the candidate’s criminal history, in a manner consistent with applicable law.
Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at [email protected].
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