Our employees, the shapers of tomorrow, are empowered to bring new bold ideas to life by connecting unique datasets, science, and digital research. We encourage innovation and offer global career and fast development opportunities. This is why the world’s largest companies and leading brands know GfK as their trusted partner.
The Senior Product Manager - Go to Market is responsible for developing and executing go-to-market strategies for our CMI products. Responsible for developing product messaging, creating sales enablement tools and training materials, and creating customer-facing collateral.
You will:
Develop a unified portfolio view across all CMI solutions and value messaging, aligned with NIQ-GfK branding guideline
Create product messaging that clearly articulates the value proposition of our CMI product to our target customers
Develop go-to-market strategies for new product launches and feature rollouts
Together with our marketing team enable campaigns that drive awareness and demand for our product
Create sales enablement tools and training materials to help our sales team effectively sell our product
Create customer-facing collateral such as case studies, white papers, and product videos
Conduct market research and competitive analysis to inform product positioning and messaging
Collaborate with cross-functional teams including product, sales, and customer success to ensure alignment on product strategy and execution
Be an expert on the market including who the buyers are, how they buy and why
GfK is looking for self-starters to join our innovative team who are keen to take on a new challenge. So, if you're excited about this role but your skills and experience don't align perfectly, we still encourage you to apply. You may be just the right candidate for this or other roles.
We offer a hybrid working model to the majority of our colleagues (normally x2 days p/w in office) and competitive core benefits as well additional benefits including:
Local benefits listed below
Interest free season ticket travel loan
Discount Gym Membership via ‘Gympass’
Eye care scheme
Comprehensive Employee Assistance Program
Fantastic training and development opportunities – our inhouse training team hosts a wide range of internal and external courses
#LI-Hybrid
Our Benefits
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
