Senior Product Manager, Brand Growth & Engagement

About this role

Faire is disrupting an industry historically accustomed to deep relationships and mostly in-person processes. Against this backdrop, Faire is using technology to introduce entirely new ways of selling and dramatically simplifying wholesale sales. As we partner with brands to serve our joint customers - retailers - we aspire to become the one-stop shop for every brand to start and scale their wholesale business. 

Two things are at the heart of helping brands - the supply side of our marketplace - succeed on Faire and grow profitable businesses. 

The first is ensuring brands take advantage of all that Faire offers to maximize their value from the platform. From getting their shops on Faire to be customer-ready, or leveraging our suite of marketing tools (ads, free shipping programs and our referral program) to drive growth, and adopting our suite of tools designed to simplify operations, there is a breadth of products and programs for brands to utilize.

The second is ensuring that the end-to-end experience of selling on Faire is simple, seamless and coherent from day 0 all the way to running a scaled wholesale business on Faire.

These two objectives can sometimes be in tension, but when solved well, you’ll have the opportunity to drive significant customer and business value. This highly cross-functional role will be empowered to lead a broad set of teams to drive coordinated outcomes. By building with a brands’ end2end experience in mind, we’ll ensure they can realize their potential, grow their sales, and deliver high-quality services for their retailer customers on Faire.

What you’ll do 

• Become an expert on existing brand-facing features, functionality and programs as well as upcoming roadmaps of adjacent pods and partner teams to help ensure new product development is consistent with the overall brand system
• Evolve our approach to brand segmentation by better understanding the value of brands to Faire (LTV), the value of Faire to brands (ROI) and existing levels of feature/program adoption and engagement.
• Develop new ways to nudge brand actions including clarifying requirements, offering education, incentives and information on performance (e.g. analytics)
• Be a strong steward for the end-to-end brand experience by continuously driving simplification (e.g. notifications, navigation) and playing “air traffic control”
• Partner closely with marketing and sales/success teams to craft impactful user experiences and clear + consistent messages that help build trust and deepen our partnership with brands
• Drive incremental improvements by rigorously evaluating tradeoffs between pockets of opportunity across segments, levers and channels
• Work with and learn from a broad range of world-class leaders across engineering, product management, data science, design, marketing and sales/success
• Make strategy + execution decisions alongside company founders, CPO and CSO
• Empower small businesses around the world to chase their dreams and invest in their local communities

Qualifications

• Bachelor’s degree or equivalent experience.
• You have 4+ years of experience in product at a high-growth tech startup or as a startup founder.
• You have experience building successful products through state-of-the-art design, engineering, product analytics and data science.  
• You are an exceptional cross-functional collaborator with a proven track record of working with a combination of Product and GTM teams e.g. sales, success, marketing
• You're customer-obsessed. You bring a strong owner's mindset to your role and are dedicated to delivering a delightful, simple, and intuitive product experience for your customers consistently.
• You can operate like a General Manager, extending comfortably beyond your core competencies as a Product Manager to drive shared accountability for GTM outcomes like feature and program adoption, engagement and retention.
• You’re an extraordinarily fast learner. You have the natural curiosity and intellectual horsepower to deeply understand new topics and pick up new skills in a very short time.
• You have familiarity with ML as a tool for predicting the lifetime value of customers/partners
• You are relentlessly resourceful. When something needs to get done, you always find a way to make it happen. Even when the work is hard, you power through it and execute with limited information and ambiguity.
• You are a rigorous, yet creative problem-solver. You excel at identifying unintuitive solutions to tough problems.
• You are passionate. You are optimistic with a positive energy that other people draw upon.
• You are a strong user advocate and care deeply about developing products and solutions that will create the best experience for our customers.

Salary Range

New York City: the pay range for this role is $174,000-$239,500 per year. 

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.