Senior Product Manager, Acquisition

Grammarly offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 14 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we’re looking for a Senior Product Manager, Acquisition to join our Product Management team. This person will be critical in leading and executing our company’s strategy to drive new user growth.

As a Senior Product Manager on the Acquisition team, you will partner closely with our cross-functional teams to optimize our acquisition funnel and drive web traffic and signups for Grammarly. Your work will reach millions of students and professionals each week who visit our website to learn more about our product. Your goal is to make the value of Grammarly so clear and undeniable that they’re excited to try it out! We want to find the best way to showcase long-standing Grammarly features like tone detection and brand-new AI capabilities. 

Candidates must have a proven track record of successfully driving growth objectives, such as signups, product installs, activations, and retention. The ideal candidate is familiar with standard organic acquisition levers and technologies, including SEO, blog posts, and channel distribution.

In this role, you will:

• Ensure Grammarly website visitors appreciate the breadth and depth of Grammarly’s writing assistance through our web tools (Grammar Checker, AI Writing Tools, Grammarly Editor, etc.), product demos, and other interactivity. Develop a vision for how these website features will change over the next 1-3 years as Grammarly’s core product evolves.
• Go deep into the technologies that power organic marketing (SEO, CMS, self-serve experimentation platform, personalization tools, etc.), identifying best-in-class examples and new industry trends to inspire the team. Prioritize and execute technical improvements as needed.
• Employ user testing, quantitative analysis, and experimentation to inform decisions, test hypotheses, and measure the impact of projects. Influence the roadmap of our Data & Analytics teams, ensuring we have the necessary information for product decisions readily available.
• Partner with engineers, product designers, content designers, data scientists, marketers, and user researchers to develop comprehensive user acquisition strategies, optimizing existing channels and identifying new ones.
• Own a significant portion of Grammarly’s growth goals in 2024/2025—present progress, insights, and recommendations for these goals to senior leadership regularly.

Qualifications

• Has experience with one or more of the following - Growth product management, SEO, or landing page optimization.
• Has proven success in driving key growth metrics, such as signups, product installs, activations, and retention. Geeks out on growth strategy, user psychology, and conversion goals.
• Is strongly data-oriented, using metrics and experimentation to drive decisions whenever possible. Can uplevel how the XFN team thinks about data.
• Demonstrates the ability to drive projects in close partnership with cross-functional teams, especially marketing.
• Is highly strategic but also hands-on when needed.
• Can see and plan for both the near- and long-term.
• Connects team priorities to the company and product vision, translating them into an actionable roadmap.
• Familiarity with paid marketing strategies and technologies is a plus (performance measurement, ML-powered bidding, etc.
• Embodies our EAGER values — is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust.

Compensation and Benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more: 

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching 
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time 
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.

For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information. 

We encourage you to apply

At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).