Senior Product Designer, Direct to Consumer

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking. 

As a Senior Product Designer at BetterUp, you will play a key role in shaping our UX framework and UI design approach for our Direct to Consumer experience. Your focus will be on enhancing the experience for members using BetterUp for coaching and professional development.

In this role, you will:

• Innovate and push design boundaries while consistently advocating for our members.
• Collaborate closely with product and engineering teams to understand pain points, validate designs, and iterate quickly.
• Thrive in a collaborative, ego-free environment that values finding the best outcomes.

You will lead projects from concept to launch, embracing ambiguity and leveraging cutting-edge technologies, including generative AI. Your expertise in growth design and re-engagement strategies, along with a curious and investigative mindset, will be essential to your team’s success.

What you’ll do:

• Drive the creation of immersive, enlightening experiences to help our members learn about themselves and make progress towards their goals, working collaboratively with behavior scientists, engineers, product managers, and content creators.
• Lead your own design projects from brief, research, and concept exploration through prototyping, visual design details, motion design, and stewardship through development.
• Organize and conduct user research and test prototypes to understand people's needs and the resonance of our product—synthesizing the results to inspire empathy and bring clarity to the broader team.
• Demonstrating a keen ability to explore and apply new technologies like AI to enhance product experiences.
• Execute the process of planning, navigating trade-offs, and creating meaningful user experiences — inspiring and ensuring that the products we build are designed to create impact.
• Showcase solid stakeholder management skills, ensuring proactive communication across the organization. Translate diverse feedback into accountable actions that drive forward our mission.
• Align customer needs with business objectives, maintaining a company-first and team-first approach. Your ability to connect the dots is essential for strategic direction and impactful outcomes.
• Make smart and decisive decisions and be comfortable and self-driven through ambiguity and uncertainty in an ever changing macroeconomy.
• Occasionally step into product management roles, strategizing on product direction, understanding user mental models, and extending your influence beyond traditional design responsibilities to exhibit ownership and proactive problem-solving.

If you have some or all of the following, please apply:

• You have 5+ years of experience leading and/or operating as an individual contributing designer. 
• Bonus if you’re familiar with multi-sided marketplace experiences, growth design or consumer products.
• Passionate about our mission to "help every person pursue their life with clarity, purpose, and passion"
• Naturally curious and want to push boundaries of what's possible
• Methodical with strong attention to detail
• Self-directed and biased towards action
• Constantly improving and open to feedback through collaboration
• Expert verbal and written communicator with remote teams
• Strong design portfolio that demonstrates depth of skill in both UX and UI
• Experience communicating and demonstrating prototypes in various states of polish to coworkers and stakeholders using a variety of tools (Figma, Framer, etc) 
• Experience leading the end-to-end design process and/or agile sprints. 
• You have a track record of getting others to participate in, and contribute to, the design process.

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

• Access to BetterUp coaching; one for you and one for a friend or family member 
• A competitive compensation plan with opportunity for advancement
• Medical, dental and vision insurance
• Flexible paid time off
• Per year: 
• All federal/statutory holidays observed
• 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
• 5 Volunteer Days to give back
• Learning and Development stipend
• Company wide Summer & Winter breaks 
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $154,000.00 – $266,000.00.

If you live in New York, the base salary range for this role is: 
$177,000.00 – $266,000.00: New York City
$154,000.00 – $231,000.00: Nassau, Newburgh, Albany, Buffalo, Rochester, Syracuse

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to [email protected]

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