This position is responsible for developing and managing brand image, building and maintaining positive company image in China through stakeholder engagements. Reporting to the Brand Communication Manager, this position will focus on brand management, media relations and management, retailer PR activation, crisis communication and corporate brand identity. The incumbent will also provide policy and issue analysis and support to company’s overall stakeholder engagement needs in China.
Develop long-term and short-term brand management regulations and public relations communication calendar within budget according to company marketing strategy. Drive media campaigns and events complete on time with the planed outcomes. China PLT sales target achievements./Brand Awareness and Equity management.
Brand Management
▪ Develop brand VI guideline, implement and monitor VI usage in market.
▪ Provide standard content and template to support internal and external stakeholders for brand communication
▪ Arrange and classify brand relevant content regularly, to identify and choose content to support internal and external stakeholders
PR Planning & Content development
▪ Develop, implement and monitor PR program in support of branding and business objectives in China.
▪ Provide China perspective and analysis for effective development and implementation of China communication and stakeholder engagement program
▪ Coordinate with different functions and partners to develop communication materials and executive briefings for China engagement.
Media Relations
▪ Build strong media relations to improve brand awareness, favorability and familiarity
▪ Expand media database to EV and retail chain category, pay regular visit to understand media calendar and seek for cost effective co-operation
▪ Develop innovative media program and foster the long-term brand relationship and preference/recommendation
Campaign and Event Management
▪ Develop tailored made PR/ brand communication campaign for China market
▪ Lead PR events including but not limited to press conference, road show, round table, driving test etc for media and target consumers.
Issue management
▪ Monitor and safeguard the media&social conversation to build up and maintain positive WOM
▪ Support issues management efforts and crisis management.
▪ Provide training and prepare executive for media interview.
Online & Internal Communication
▪ Support internal communication initiatives
▪ Support brand online activities, campaigns, and content development
Agency Management
▪ Work with agency partner to ensure high quality and timely deliverables, with measurable KPI metrics
REQUIRED EXPERIENCE
University Degree in Business, Marketing, Public Relations, Journalism, Communications or a related discipline
Understand the tire industry is a plus
Above 5 year working experience
Good at documentation and event management, and good communication skills
Vendor management experience with basic PR management knowledge
Strong capability to define participation and implement corporate and business strategy regarding high profile events, tradeshows, exhibitions, marketing and promotional materials design and production is desirable.
Passion to learn and work under pressure
Independent and quick learner, coupled with excellent communication and networking skills. A meticulous and effective team player who works well in a fast-paced environment.
Multi-international company working or cooperation experience
Proficient in Microsoft Office software and the Internet.
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