Senior Performance Marketing Manager (m/w/x)

As a Senior Performance Marketing Manager/Lead at Grover, you will own and elevate the performance marketing strategy and execution across paid media channels. You will collaborate with cross-functional teams to drive acquisition, activation, and retention through innovative, data-driven campaigns, with a particular focus on Google Ads and  Paid Social. This role also offers you the opportunity to demonstrate initial leadership skills, mentoring and leading a small team of 1-2 members to start and align team efforts toward achieving Grover’s ambitious growth targets.

🎯 What you will contribute:

• Take charge of Google Ads (Search, Display, YouTube, Shopping) and Paid Social (Meta, TikTok, others) campaigns, optimizing for both web and app performance
• Develop, test, and iterate data-driven strategies to improve effectiveness and efficiency
• Manage cross-channel budgets, balancing spending efficiency with campaign impact and scalability
• Partner with BI teams to leverage data insights and automate reporting processes for continuous performance tracking
• Collaborate with external partners, including feed management platforms and agency support, to expand campaign capabilities and drive innovation
• Work alongside brand, product, and category teams to ensure cohesive marketing efforts and enhance conversion rates throughout the funnel
• Lead the creation and scaling of campaigns using multiple ad formats, including responsive ads, HTML5 creatives, video ads, and more
• Stay up-to-date on emerging features in Google Ads, Paid Social platforms, and other performance marketing tools to ensure the latest techniques are integrated into campaigns
• Mentor junior marketers, share best practices, and contribute to the development of team capabilities

🤝 What You Bring:

• 3-6 years of performance marketing experience, with a strong track record of optimizing large-scale Google Ads and Paid Social accounts in fast-paced and agile environments
• Initial leadership or team management experience is highly preferred, demonstrating a talent for mentoring or guiding peers toward shared goals
• Knowledge of subscription-based or B2C e-commerce industries is strongly preferred
• Hands-on experience with app install campaigns and event optimization, alongside web-based campaign management
• Strong analytical mindset, and proficiency with tools such as Google Sheets, Excel, and Tableau
• Entrepreneurial spirit and ability to balance a fast-paced “get-it-done” attitude with quality and detail orientation
• Exceptional communication skills and the ability to present insights to both technical and non-technical audiences
• Fluency in English is essential; German proficiency (B2+) is a big plus

❤️‍🔥What you will love about us:

• Hybrid model (2 days per week in the office) with 30 days per year to work abroad 
• 28 days of paid vacation, plus another additional day after 3 & 4 years 
• BVG monthly discount to drive you anywhere in Berlin
• Company Pension Scheme and a top-up to Parental Leave (for both parents)
• Online Mental Wellness support with Nilohealth
• Urban Sports Club or ClassPass Corporate Discount
• Annual learning budget of 1000€ 
• 1 Paid Volunteering Day per Month 
• Exclusive Grover Tech discount for you & your loved ones
• A diverse global team of 72 nationalities (and counting!)

If you fancy an influential role and making our world a little greener, become part of the Grover Family, and let's grow together. 💚 

We are looking forward to e-meeting you! 🚀