Senior Performance Marketing Manager at Jasper

Austin, United States

Remote

Want to revolutionize Content Creation with AI?

Launched in February 2021, Jasper is an AI content platform that helps creators and companies of all types expand their creative potential. More than 80,000 customers use Jasper to break through writer’s block, repackage their content, create original art, and adjust writing for language and tone. The interest in AI continues to grow and we are at the forefront of teaching the world how to leverage artificial intelligence as a creative partner. We are building teams that will pioneer the content generations space even further.

About the role

Jasper is looking for an experienced senior performance marketing manager responsible for developing and executing the paid marketing strategy across all channels. This includes setting up and managing campaigns, negotiating contracts with vendors, and overseeing the budget. The performance marketing manager will also be responsible for tracking results, reporting back to the management team, and making data-driven decisions. In order to be successful in this role, the paid marketing manager must have a deep understanding of performance marketing and how to measure success. The ideal candidate will have managed paid spend in the millions in previous roles. They should also be data-driven and able to think strategically about how to allocate resources in order to achieve the best results.

Our work is about using artificial intelligence to unlock creative potential. We see AI as a partner to creatives that can get them through writer’s block, over hurdles and out of the content hamster wheel. Ai should empower content creators to do their best work and get time and mental space back for new ideas. Our target market is composed of creatives (writers, designers, content marketers) and content-forward companies.

The role is open to candidates located in the US and can be remote within the United States. We have offices in Austin, TX and Salt Lake City, UT with employees based across the US. We've built a strong foundation to support remote employees engagement with other teams. We have a mix of experience levels and backgrounds, and we’re building an environment that celebrates knowledge sharing, mentoring and career growth.

What you will do at Jasper:

Develop and optimize our paid marketing strategy: You’ll help drive the digital ad strategy for both direct response and brand advertising across social, search, streaming, and display.
Partner with marketing leadership, marketing operations and finance for comprehensive budget planning and spend forecasting.
Manage end-to-end campaign execution: You’ll work with our internal and external creative teams to determine the creative direction, testing strategy, and optimization of our ads. And you’ll work with our head of growth on conversion optimization from ad-driven traffic.
Fine-tune our ROI: You’ll find new points of leverage in our ad strategy finding ways to unlock ROI.
Monitor performance and share learnings: You’ll deeply understand and quickly react to changes in CPA, CAC payback, ROI, and other metrics. You’ll share key learnings around messaging, etc. with other teams as necessary.

What you will bring:

5+ years of experience in Performance Marketing.
Experience managing ad budgets of at least $1 million per month.
Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other partners with decision making.
Deep understanding of the primary ad platforms including Facebook & Instagram, YouTube, and Google Ads. Bonus points for experience with more platforms such as Hulu, iHeartMeda, and ad networks.
A bent toward quick decision making and action.
Experience working in a return on ad spend (ROAS) performance marketing framework.
Experience working with operations on building reports for multi-channel attribution.
Strong familiarity with AdTech and measurement approaches to performance marketing.

Compensation Range

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range at offer for this role is $178,000- $210,000. Base compensation may vary based on relevant experience, skills, competencies and certifications.

Benefits & Perks

Comprehensive Health, Dental and Vision Coverage for our Employees and Families (Jasper.ai covers 100% of the premium for employees), 401(k) program with company matching, and flexible time-off to encourage a healthy work-life balance
Monthly Wellness Reimbursement
Our Corporate Headquarters is in Austin, TX. We have additional offices in Salt Lake City, UT and employees are welcome to work in the office or remotely throughout the US
Generous budget for home office set up
Learning and Development opportunity, plus individual budget
Growing a new business can be chaotic so we strive for a fun, creative, and collaborative work environment to help us meet our objectives
Paid parental leave
Travel Perk Program

Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills.

We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

Jasper is hiring a