With offices in the UK, USA and South Africa, we are a growing Travel Management Company specialising in the charity, academic and not-for-profit sectors, and we are proud and passionate about what we do.
We’re recruiting for a Performance Marketing Executive who will play an important part in our Marketing team. You will have the opportunity to build your knowledge and experience whilst creating industry-leading B2B ad campaigns and SEO content that drives the performance of our website and our sales pipeline. Primary responsibilities will include:
- Ownership of all Performance Marketing activity across Paid Search (PPC) and Organic (SEM) channels
- Create targeted link building campaign and keyword plan for SEO/SEM success
- Designing, planning and building of campaign activity, ensuring best-in-class B2B campaigns
- Continuous analysis, optimisation and reporting of all paid campaigns
- Delivery of reports on performance activity to internal/external stakeholders
- Monitoring and flagging digital competitor activity
- Staying on top of market trends for innovation within the performance marketing space
- Delivery of campaigns through channels or specific partners and monitoring performance against KPIs
