About the role
We are looking for a world-class Performance Marketer to optimise and grow our presence, across a range of channels. If you like to test, learn, measure, and report - this is the role for you!
At Halter, we’re passionate about transforming the farming industry with technology and we need a Senior Performance Manager to help lead the charge. Our brand is bold, our goals are ambitious, and the right person for this role is excited about making a real impact on the way we reach and engage farmers.
As the Senior Performance Manager, you will play a crucial role in optimising and growing our digital presence across multiple paid channels, driving lead generation, and scaling our digital performance. You’ll focus on executing highly effective, data-driven campaigns, optimising them in real-time, and ensuring Halter’s growth both locally and internationally.
While this role has a strategic focus, it’s also hands-on. You’ll work closely with the Director of Marketing and collaborate with the Brand, Content, and Design teams. We’re looking for someone who loves the hustle of tweaking campaigns for the best ROI, is comfortable leading initiatives, and who thrives in a fast-paced, high-performance environment.
You’ll be part of a dedicated team that values creativity, critical thinking, and relentless execution.
This will be a fast-paced and demanding role, with exceptionally high rewards for the right person. It’s an opportunity to take ownership of a digital marketing programme and put your mark on it, as well as help more farmers discover the farming revolution that is Halter – first in New Zealand and then the world.
What your day could look like
- Campaign Strategy & Execution: Lead digital campaigns across paid channels like Meta, Google, LinkedIn, and others, with a focus on generating qualified leads for both New Zealand, Australian, and North American markets.
- Performance Optimisation: Leverage data and analytics to continually optimise live campaigns, working closely with the Marketing and RevOps teams to ensure campaigns are driving the best results possible.
- Budget Management: Own and manage a digital marketing budget, ensuring resources are allocated to maximise performance.
- Reporting & Insights: Analyse performance metrics, deliver regular reports, and offer actionable insights for ongoing optimisation and campaign strategy.
- Cross-functional collaboration: Work alongside the internal and external marketing teams to ensure campaigns align with Halter’s overall marketing strategy and visual identity.
- Website Management: Ensure the Halter website is optimised for lead generation and continuously improved to support marketing initiatives.
- You’ll work collaboratively with the wider team to execute our big events of the year, and cross-functional campaigns
Who we’re looking for
- Experience: 4-6 years in a digital marketing-focused role, ideally within a fast-growing or tech business.
- Data-Driven Mindset: Proven track record of delivering data-driven marketing campaigns, with hands-on experience managing paid media channels and generating qualified leads.
- Results-Oriented: Strong focus on optimising performance, with the ability to pivot and adjust campaigns in real time.
- Analytical Skills: Ability to translate campaign data into meaningful insights and strategic actions, delivering continuous improvements in results.
- Collaborative: Able to work closely with different teams, aligning strategies to drive cohesive marketing efforts.
- Adaptable: Excited by the fast pace of a growing company and comfortable managing multiple projects at once.
- Tools Expertise: Proficient in analytics and ad platforms, as well as marketing automation tools like HubSpot.
- High degree of ownership and ability to thrive in a demanding and dynamic startup atmosphere
- Experience working in a fast-paced tech startup environment is advantageous.
Why our team loves working at Halter
- Every now and again a company comes along that disrupts and transforms an entire industry, leaving society in a better place. Few people get the opportunity to work at companies like these. Halter is an incredible technology transforming an essential industry. We have a genuine and shared connection to our mission to make a difference in the world.
- Our product changes the lives of our customers, directly improving their livelihoods and their lifestyle. Your work matters.
- Dedicate yourself to solving real-world problems alongside an epic team in a high-growth culture. The excitement, risk and reward of a high-growth technology scale-up on the global stage. Our ideas are truly valued, we are able to move fast, and our impact is real.
- State-of-the-art, dog-friendly office that’s been thoughtfully designed right in the heart of Auckland city. Did we mention dogs and cows?
- Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.
- We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
- Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
- Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
- We offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
Our Office First Approach
There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams.
Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don’t like having heaps of rules or policies, but this means having strong, trusted relationships is critical.
We’re office first, not office only. This means working from the office everyday is our default setting, but we flex when we need to. We have a high-trust culture, so everyone is trusted to do what’s best for Halter.
Our office vibe is something special, it’s hard to describe until you’re here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other.
About Halter
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
