At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
Lyft is building out the Partner Marketing team to support and grow our consumer-facing partnerships, ultimately making every ride more rewarding. The Partner Marketing team works closely with cross-functional teams to determine the strategic direction and positioning of partnerships, spearhead partner go-to-market launches, and optimize existing partnerships.
We’re looking for a results-driven Senior Partner Marketer to lead marketing efforts for our growing portfolio of partners, which includes financial services/credit cards, food delivery, and travel rewards. In this role, you will be responsible for activating partnerships in support of business objectives including driving partnership awareness, acquiring new riders, and engaging/retaining existing riders.
Responsibilities:
- Create and execute comprehensive marketing strategies rooted in customer insights and in alignment with business needs
- Leverage a deep understanding of our customers, partners, and competitive landscape to shape partner strategy with cross-functional counterparts – including Strategic Business Development, Product, Research, Design, and more
- Monitor and analyze performance metrics, using insights to inform marketing approach, optimize initiatives, and measure the effectiveness of campaigns
- Be the voice of the customer through deep understanding of Lyft’s riders and our partners’ customers
- Tackle ambiguous problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
- Act as a senior advisor and thought leader within the organization, providing strategic guidance on partnerships and marketing initiatives
- Develop strong working relationships with the partner organization’s marketers and team, ultimately aligning marketing plans
Experience:
- 7+ years experience in marketing with 3+ years in consumer product or partnerships marketing
- Experience in applying consumer insights to inform and optimize the customer experience
- Analytical thinker and experience in data-driven marketing. Results-driven with the ability to analyze complex data to inform strategic decisions.
- Strong interpersonal skills with the ability to collaborate, influence, manage expectations and work cross-functionally with internal and external stakeholders
- Extremely strong written and verbal communication skills. Comfortable presenting and discussing work with executive leadership and large internal/external audiences.
- Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems
Benefits:
- Great medical, dental, and vision insurance options
- Mental health benefits
- Family building benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the San Francisco area is $128,000 - $160,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
