Senior Partner Marketing Manager

About the Role:

Gusto is looking for a Senior Partner Marketing Manager who can execute and optimize partnership marketing strategies to help us reach and support more small businesses. You’re skilled in marketing techniques, analytical and strategic, tech-savvy, and creative, thinking outside the box to engage small businesses effectively. You balance tactical execution with broader strategic objectives and have a track record of measurable results.

About the Team:

In this role, you will be responsible for creating and executing marketing strategies, content, and programs that showcase the value of our partnerships and align with our broader marketing, business, and sales goals. You’ll work closely with our Partnerships, Product, Marketing, and Sales teams to drive joint marketing efforts that support partner-led customer acquisition, deepen customer and partner engagement, and accelerate revenue growth through effective, targeted channels.

This hands-on role offers the opportunity to shape our partner marketing function at Gusto. As an individual contributor, you will have the chance to develop new motions and work collaboratively with ecosystem and channel partners to help small businesses thrive. We look forward to welcoming you to our team!

Here’s what you’ll do day-to-day:

• Partner Marketing Planning and Execution: Lead the execution of joint marketing plans with product, channel, and alliance partners, ensuring alignment with established objectives. Identify specific opportunities for cross-promotion and co-marketing initiatives, facilitating regular check-ins and updates with partners.
• Campaign Execution: Develop and implement targeted marketing campaigns to increase awareness of our partnership ecosystem. Utilize various channels, including email marketing, social media, webinars, and content marketing, to reach small businesses effectively.
• Messaging and Positioning: Collaborate with partners to craft joint narratives that highlight the unique value of Gusto’s partnerships. Develop messaging that aligns co-marketing objectives, resonates with target audiences, and maintains brand consistency across all materials.
• Content Development: Produce and manage high-quality marketing content, including blog posts, customer stories, sales materials, and event collateral, to support partnership initiatives. Collaborate with internal teams to ensure alignment with Gusto's brand and voice.
• Performance Monitoring: Track and analyze the performance of partnership marketing campaigns using relevant metrics, providing actionable insights for continuous improvement. Report regularly on campaign performance to stakeholders and make recommendations for optimization.
• Event Coordination: Organize and execute events, such as webinars, workshops, and trade shows, to promote partnerships and facilitate engagement with partners and customers. Handle logistics, outreach, and follow-up activities to maximize impact.
• Relationship Management: Build and maintain strong relationships with product partners, channel partners, alliance partners, and key internal stakeholders. Facilitate clear communication and collaboration on marketing initiatives and ensure all parties are aligned.
• Competitive Monitoring: Stay informed about industry trends and competitor activities, identifying actionable insights and potential adjustments for our partnership ecosystem.

Here’s what we're looking for:

• 7+ years of experience and track record of managing successful marketing campaigns, with internal cross-functional teams, external partners, vendors, or third-party agencies to execute marketing initiatives. 3+ years in partnerships marketing.
• Excellent communication skills, both written and verbal, with the ability to craft compelling messaging for different audiences.
• Strategic thinking, problem-solving, and project management abilities, with a focus on driving results and achieving business objectives through partnership marketing.
• An analytical mindset, with the ability to interpret data, track key performance indicators (KPIs), and make data-driven decisions to optimize marketing efforts.
• Adaptability and flexibility, with the ability to thrive in a fast-paced and dynamic environment, especially as partner landscapes and market conditions evolve.
• Experience building and balancing bespoke marketing campaigns with scalable initiatives.
• Solid understanding of partner ecosystems, channel dynamics, and partnership models, with hands-on experience leveraging channels, events, sponsorships, and other effective marketing strategies to drive engagement and results.
• Familiarity with partner relationship management (PRM) platforms, marketing automation tools, and CRM systems.
• Creative thinking and innovation, with a passion for exploring new ideas and approaches to partner marketing and growth.
• Experience with co-marketing programs, joint acquisition campaigns, and partner enablement initiatives.
• Proven experience with event planning, execution, and ROI analysis, specifically with partner events, trade shows, and conferences.

Our cash compensation amount for this role is $123,000/yr to $151,000/yr in Denver & most major metro locations, and $148,000/yr to $181,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.