Senior Paid Social Manager (f/m/x)

The role

As a Senior Paid Social Manager, you'll have full ownership of the Paid Social strategy and operations for your markets, including critical tasks like reporting on results, budgeting, and forecasting. In this pivotal role, you'll also identify opportunities to scale and meet performance targets, integrating these efforts into the broader market-level strategy. Your work will not only drive change within your market but also contribute actively to our overall strategic goals. 

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• You will be hands-on in implementing and optimizing Paid Social campaigns (Upper/mid/lower funnel campaigns) from inception through post-launch management on key social media platforms (mainly Meta and TikTok) and actively support a rigorous testing and optimization culture. 
• You will actively support a rigorous testing and optimization culture and proactively evaluate and identify growth opportunities. Act with curiosity.
• Regularly perform strategic data mining and deep-dive analysis, drawing insights and transforming data into actionable changes that will drive channel optimization and market growth. 
• You will be responsible for developing and executing effective marketing strategies and campaigns, leveraging data-driven decision-making to optimize channel growth while closely collaborating with both local and central teams.
• You will own and lead multiple key projects to improve the team’s performance growth (topics like Creative, Tech, and App). This includes cross-functional projects that will require close collaboration with multiple teams. You should be able to drive overall improvements on CAC, CTR, CVR, and efficiencies in the operations. 
• Our job descriptions evolve with our business needs and priorities. In addition to the description above, your role may include additional responsibilities, projects, and team support as needed.

What you’ll bring

• You have at least 5+ years of work experience in online marketing with a strong focus and performance track record on/in Paid Social. 
• You have an entrepreneurial mindset. You are able to strategically and effectively collaborate with internal and external stakeholders at all levels on value-driven projects that align with marketing initiatives and overall business goals and OKRs.  
• You must possess the skills to communicate seamlessly with senior stakeholders, crafting clear narratives on market or project performance to ensure complete transparency.
• Ability to lead others in the team by supporting their development and further increasing their knowledge and expertise.
• You are highly analytical, you know where to find the data you need as well as how to generate data-based actionable insights and recommendations for performance uplift. 
• You have advanced knowledge of Facebook Business Manager, Excel as well as usual analytical tools such as Google Analytics. Knowledge of Smarty, SQL, Google App Script or Python are a strong plus. 
• You are eager to learn and enjoy working in a fast-paced environment. You are comfortable with pivoting quickly and delivering against moving targets and goals.
• An excellent level of English is required.
  
  

What we offer

Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.