A Paid Social Buyer at CTC is an expert in all things Meta. You will work closely with clients as their lead media strategist or, on larger accounts, in collaboration with a broader Growth Team. You will analyze historical data, identify trends, and then use that information to guide your clients and team to build successful campaigns. Your role is to make data-informed bets on targeting, messaging, and optimizing campaigns to create the best possible outcome for your clients. You will conduct multivariate tests to determine the best-performing creative and target audiences to will scale client accounts, and take ownership of finding solutions when a bet does not go as planned. You will be responsible for establishing trusting relationships and providing weekly updates to clients, as their primary point of contact.
This place isn’t for everyone, but it might be for you if…
YOU SET THE STANDARD
YOU ARE DRIVEN TO INCREASE VALUE
YOU CREATE AN ENVIRONMENT OF EXCELLENCE
INNOVATE | You’re willing to learn, and you stay on the frontier of marketing strategy & technology. In an ever-changing digital marketing landscape, you constantly adapt and evolve. As our Sr. PSoB, you combine data analysis and feedback from clients to develop strategic plans. You make tactical recommendations for targeting, messaging, and optimizing campaigns to meet KPIs. Sr. PSoBs continually tweak and optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcomes for their clients. You also conduct multivariate tests to determine the best-performing creative and target audiences for your campaigns. You incessantly investigate account performance and constantly adapt strategies based on statistical outcomes in your accounts. When it’s time to pivot you are among the first early adopters. You share early insights and encourage the team by helping to lead the way.
CREATE | You’re an outside-the-box thinker. Creative problems take creative solutions. You rack your brain to find the hidden solution in the rough. Using data from previous campaigns to guide your decision-making, you write compelling direct-response advertising copy, build out campaigns in Facebook Ads Manager, and, ensure all strategic initiatives are built and launched according to strict timelines and agreed-upon budgets across multiple ad accounts.
Attention to detail, proactive problem-solving, and data-driven decision-making are all essential characteristics in becoming a best-in-class media buyer at CTC. You are a problem solver and know how to take the lead in situations that present any obstacle to execution.
OWN | You’re accountable, responsible, and determined. KPIs are your bread and butter and Google Sheets is your jam. You look to your goals as a foam wall to tear down, and you take great pride in giving it your all. We value the mantra of “Count on Me” meaning that you can see things through to the end! As a Sr. PSoB, you work closely with members of your growth team and other members of CTC to project a monthly account budget plan for each account in relation to account goals agreed upon by you and your team leader, You are a champion of communication, giving and receiving feedback in a timely manner, while making sure everybody on your team has clarity on campaign performance and creative testing results.
With your experience and learnings, we look to you to ensure that you’re constantly backing your ideas and opinions with data and bringing that forward for the rest of our team to learn from. As a Sr. PSoB, you are set to a high standard, and as a model buyer that continues to soak in new information as well as share it to help elevate non-Sr buyers on our team as a whole. People know that if you are involved, it will get done.
Success in Your Day-to-Day Looks Like
Success in Your First Three to Six Months Looks Like
WHAT’S IN IT FOR ME?
SALARY RANGE
At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.
To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.
We recognize these values aren't for everyone. They're challenging.
In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.
For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.
We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:
CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.
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