As the Senior Paid Search Associate, you will manage and oversee paid search accounts for Green Chef and EveryPlate. You will support and execute the strategic plan, use analytics to inform decisions and be responsible for execution to optimize a significant marketing budget against company goals.
You will…
- Strategically plan, execute, and optimize paid search campaigns (Google and Bing) across text search, Display, YouTube, PMAX, Shopping, and App channels
- Work with internal and external teams to be the main POC to be fully responsible for all campaign management, budgeting, and optimization weekly
- Understand business plan and targets, and optimize campaign performance toward activation, retention, and reactivation goals
- Analyze & report on campaign KPIs to key stakeholders during monthly and quarterly business reviews
- Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.— (targeting, optimization, creative direction, etc.)
- Understand and implement advanced A/B tests (pricing, bidding, and creatives), and provide in-depth analysis on the results to uncover business opportunities
You are…
- Familiar with performance marketing metrics (CPC, CVR, CTR, CAC, LTV)
- Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
- Comfortable working with large data sets, skilled in Excel / Google Sheets
- Detail-oriented, able to find efficiencies and opportunities across multiple data sources
- Familiar with the fast-paced, demanding, and analytical environment
You have...
- A Bachelor’s degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role
- 3-4 years of experience in Paid Search, either from an agency or client-side role
- Knowledge of Paid Search bidding, targeting, and optimization
- Familiarity with tag management & app tracking setup and troubleshooting is a plus
- Experience working with performance marketing metrics and platform reporting
- Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance
- Strong organizational skills and project management ability
- Google and Bing Ads certified
You’ll get…
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
