The Senior Paid Media Strategist will play a crucial role in shaping and executing our global digital advertising strategy, with a focus on driving performance and maximizing ROI across global digital channels. Reporting to the VP of Marketing, this senior leadership position will oversee a team responsible for managing channel mix, expansion, and digital performance KPIs. The successful candidate will be a strategic thinker with a strong analytical mindset and a proven track record of driving results in digital marketing.
Responsibilities:
- Lead the development and execution of global digital marketing strategies, with a focus on driving performance and maximizing ROI.
- Manage channel mix and expansion efforts across digital channels, including paid search, paid social, SEO, display advertising, and more.
- Analyze campaign conversions and performance metrics to identify opportunities for optimization and improvement.
- Partner with Marketing Operations (MOPS) to address integration issues and ensure seamless execution of marketing campaigns.
- Provide timely adjustments to reduce and avoid critical wasted spend, optimizing campaign performance and driving efficiency.
- Lead a performance marketing team and vendors, ensuring alignment with campaign objectives and KPIs.
- Report on regional performance and provide insights to regional marketing leaders to drive growth and achieve regional KPIs.
- Collaborate with cross-functional teams to develop and implement data-driven strategies and initiatives.
- Stay informed of industry trends and best practices in digital marketing, incorporating new technologies and methodologies into our strategies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- 8+ years of experience in digital marketing, with a focus on performance marketing and driving measurable results.
- Strong analytical skills, with the ability to analyze data, derive insights, and make data-driven decisions.
- Proven track record of managing digital marketing campaigns and optimizing performance across multiple channels.
- Experience leading and managing teams, with a focus on driving collaboration, accountability, and results.
- Excellent communication and presentation skills, with the ability to communicate effectively with stakeholders at all levels.
- Strategic thinker with a results-oriented mindset and a passion for driving innovation and growth.
- Willingness to travel periodically to global regions and North America as needed.
SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. your information will be kept confidential according to EEO guidelines.
