We are seeking an experienced and dynamic Senior Paid Media Manager to join our world-class B2B marketing team at Axonius. In this role, you'll be instrumental in driving the strategic vision, development, optimization, and scaling of our global paid media efforts. You’ll oversee multi-channel paid campaigns across platforms such as Google, LinkedIn, and programmatic display while ensuring alignment with broader marketing and business objectives. If you are passionate about creating data-driven, ROI-focused paid media strategies, we want you on our team!
What You’ll Do:
- Lead the strategic planning, execution, and optimization of paid media campaigns to drive brand awareness, demand generation, and customer acquisition.
- Manage and allocate substantial paid media budgets across channels, including search, display, social media, video, and other programmatic advertising platforms.
- Develop comprehensive paid media plans that align with business goals, marketing initiatives, and integrated campaigns.
- Track, measure, and report on campaign performance, identifying opportunities for continuous improvement and optimization.
- Collaborate closely with cross-functional teams such as Global Campaigns, Creative, Content, and Marketing Operations to ensure campaign cohesion.
- Oversee vendor relationships, including agencies and technology partners, ensuring they meet performance and growth expectations.
- Continuously stay ahead of industry trends, platform updates, and emerging technologies to ensure Axonius stays at the cutting edge of paid media innovation.
- Run A/B tests to determine the most effective messaging, creative, and targeting strategies for each campaign.
Who You Are:
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Scalable Mindset: You have a proven track record of scaling paid media channels, with the ability to bring demand generation to the next level and drive measurable growth.
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Strategic Thinker: You thrive in a fast-paced, results-oriented environment, with a knack for seeing the big picture and aligning media strategy with business goals.
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Effective Communicator: You have strong communication skills with the ability to translate complex data into actionable insights and articulate them clearly to stakeholders.
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Detail-Oriented: You possess a keen focus on ROI, are data-driven, and ensure accuracy and attention to detail in every campaign.
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Collaborative Leader: You enjoy working across multiple teams, bringing people together to create cohesive, successful campaigns.
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Innovative: You're passionate about keeping up with digital marketing trends, paid media best practices, and emerging technologies.
Your Qualifications and Skills:
- 5-7+ years of experience managing paid media campaigns, ideally in B2B or enterprise technology.
- Proven track record of leading multi-channel paid media strategies across platforms such as Google Ads, LinkedIn, Facebook, Twitter, and programmatic display.
- Experience managing large budgets ($1M+ annually) with a deep understanding of how to maximize ROI and efficiency.
- Strong analytical skills with the ability to use data to optimize campaigns and drive business outcomes.
- Experience managing paid media agencies and external partners to ensure alignment with strategic goals and performance expectations.
- Experience with ABM strategies: Proven ability to integrate paid media efforts within an account-based marketing framework to target high-value accounts, drive engagement, and support personalized campaign execution.
- Expertise in tools such as Google Ads, LinkedIn Campaign Manager, X, and YouTube. Knowledge of marketing automation platforms a plus (e.g., Marketo, HubSpot).
- Familiarity with attribution models, lead scoring, and marketing funnel strategies.
- Strong communication skills, both written and verbal, with the ability to present to senior leadership.
- Bachelor's degree in Marketing, Business, Communications, or a related field (MBA is a plus).
Why Axonius?
At Axonius, we’re building a fast-paced, high-growth environment where innovation and teamwork drive success. Join us to be part of a leading company at the forefront of cybersecurity and IT asset management.
#LI-LW1 #LI-REMOTE
A little more about Axonius:
Axonius gives customers the confidence to control complexity by mitigating threats, navigating risk, automating response actions, and informing business-level strategy. With solutions for both cyber asset attack surface management (CAASM) and SaaS management, Axonius is deployed in minutes and integrates with hundreds of data sources to provide a comprehensive asset inventory, uncover gaps, and automatically validate and enforce policies. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius covers millions of assets, including devices and cloud assets, user accounts, and SaaS applications, for customers around the world.
Headquartered in New York, New York, Axonius employs over 600 people worldwide. Axonius is named to the 2024 Forbes Cloud 100 and was named to Dun’s Best Start Up Companies to Work for Over 100 Employees. Axonius is recognized with the Great Place to Work Certification™ and for two years in a row, Axonius was ranked Deloitte Technology Fast 500 list. Axonius has been cited as the fastest growing cybersecurity company in history by revenue.
At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives, regardless of race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
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