We're seeking a seasoned Senior Mobile Marketing Manager to lead our mobile marketing efforts across Paid Social and Display channels. You will be a strategic thinker who develops and executes data-driven campaigns to acquire new users, drive app engagement, and achieve our overall growth objectives.
Responsibilities & Qualifications:
Lead the development and execution of comprehensive mobile marketing strategies for Web and App, leveraging Paid Social (Meta, TikTok, Snapchat) and Display (YouTube, DV360, Google Display Network) channels.
Conduct in-depth audience research and analysis to identify high-value users and optimize campaign performance through A/B testing and creative development.
The ideal candidate will have experience using incrementality testing solutions, like Meta’s Conversion Lift, as well as marketing analytics tools like Google Analytics and Campaign Manager 360.
Knowledge of tracking pixels, conversion APIs and tagging solutions, like Google Tag Manager.
Manage budgets and maximize return on ad spend (ROAS) while driving key performance indicators (KPIs).
Lead and mentor a small team of mobile marketing specialists, fostering a culture of continuous improvement through new processes and technologies.
Manage relationships with key stakeholders across various departments (Data, Engineering, Brand).
Effectively manage multiple cross-functional projects simultaneously.
Maintain a comprehensive testing roadmap, ensuring ongoing optimisation and exploration of new opportunities.
4+ years of experience in a highly relevant mobile marketing role.
Proven track record of success in driving user acquisition and engagement through Paid Social and Display channels.
Strong understanding of mobile marketing best practices and emerging trends.
Experience with attribution modelling
Expertise in analytics, campaign optimization, and incrementality testing.
Proficiency with BI platforms like Tableau to translate data insights into actionable strategies.
Awareness of the privacy landscape and the challenges this poses to marketing teams, for example GDPR, Digital Markets Act and Apple’s AppTrackingTransparency.
Experience leading and motivating a small team.
Excellent communication, interpersonal, and project management skills.
Experience with end-to-end campaign execution, from strategy to measurement.
Knowledge of mobile measurement partners like Appsflyer, Branch and Adjust
Why should you jump on board?
We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.
We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.
Our Values
Think Big - We're building the future of rail
Own It - We care about every customer, partner and journey
Do Good - We make a positive impact
Travel Together - We're one team
Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.
