Reporting of the role:
This role reports to: Digital Hub Lead, OpenX team.
As a Senior Regional Digital Planner, you will be reporting to the Digital Hub Lead and work very closely with our Local Market teams in ASP and the Hub Activation Nexus Teams.
Your primary responsibility is flawless delivery. That means coordinating with various teams to ensure digital campaigns that come from the market teams are well thought through, adhering to cost commitment benchmarks, monitor delivery and guide the Nexus activation teams on optimization.
Your job in essence is to:
- Key role is to facilitate collaboration between key stakeholders to bring plans to activation
- All plans need to be in line with Digital Planning principles and commitments
- Own the Biddable plan delivery - from creating Wrike briefing for Nexus teams to ensuring campaigns are trafficked as per TCCC guidelines
- Work with Nexus teams to ensure Plans are delivered as per cost benchmarks, pacing as per planned numbers
- Ensure delivery of regular weekly campaign reporting to clients calling out any optimizations needed to be made
- Work with market teams to provide data and learnings during Post campaign analysis
- Periodic review of learnings to continuously improve campaign planning process
Some of the things we’d like you to do:
- A self-starter: You can hit the ground running and with guidance you can pick up projects quickly. You have the motivation and focus to see things through, and you are proactive.
- Curious: You have the constant urge to improve ways of doing things, test and learn new platforms/ solutions to make the clients’ plans better
- Learning Mindset: Platform specialist, constantly looking to upgrade yourself on newer emerging platforms
- Highly organized: You can coordinate efforts to ensure the team stays on top of all project deliverables, controlling delivery of a number of client projects across a variety of different channels. You always know the current state of a project is and what needs to happen next.
- Problem solver: You can develop solutions to any number of challenges that might come your way and will frequently proactively put solutions in place to mitigate risks.
- Strong communicator: You have an ability to collaborate with and motivate internal teams to deliver to client objectives & projects - with people in different markets. You will be liaising with clients on delivery; therefore a composed and positive style of communication is desired.
- Exceptional attention to detail: You have a deep sense of ownership of and commitment to your projects. You can spot when something isn’t right and get it sorted unprompted.
Key Success Criteria:
- Performance Reporting- Work with Nexus to ensure all campaign reporting are delivered as per the new template provided. Media Ops to confirm receipt of the delivery
- Streamlined PCAs- based on the new reporting template, expectation is to streamline the Post campaign analysis
- Taxonomy- Work with relevant stakeholders to ensure 100% Adoption of taxonomy
- Cost and Compliance Commitments- Quarterly tracking and measuring of our delivery against commitments
- Learning – Rolling up quarterly learning from campaigns
Minimum qualifications:
- Graduate degree relating to business/marketing/communication.
- 2 - 3 years experience in media planning/digital media, preferably in a media agency
- Experience and knowledge on SEM is a plus
- Experience with adserving tools such as Sizmek & Double Click
- Rigorous & comfortable with numbers
- Great knowledge of Excel & PowerPoint
- Comfortable with meeting clients & great presentation skills
- Passionate about media & digital media
- You are a team player with good interpersonal skills and you thrive in an energetic and fast paced environment
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
