Senior Marketing Specialist

Key responsibilities

• Lead all elements for execution of the marketing plan including events, webcasts, local communications, partner recruitment, cross sell initiatives and end user lead generation on top of brand awareness/thought leadership.
• Align closely with Field Marketing Management and Sales organizations and provide regular updates on regional plans, weekly activity calendar, marketing initiative results and return on investment.
• You will also be responsible for executing marketing campaigns to improve field engagement through our ABX toolset to drive targeted channel recruitment, increase cross-sell and channel retention as well as individual partner growth.
• Support wider PAN, Northern European marketing programs and initiatives across the North region (UKI, Benelux & Nordics) including communications, webinars, ABM campaigns, reporting, events and growth programs.

Budget Management

• Accurate budget management.
• Ownership, management, and reporting of MDF/COOP spend based on local channel business scheme.
• Review and gain approval for all expenditure plans on a quarterly basis from management.
• Responsible for planning and reporting of marketing budget, accrual, and expenditure.

Communication

• The Senior Marketing Specialist will work together with HQ corporate marketing teams to support roll-out of corporate campaigns across the regions and is responsible for ensuring consistency in the corporate brand, messaging, and identity at a local level. 
• You will be responsible for downstream communication to the WatchGuard sales force and reseller community on channel strategy, product, and campaigns.
• Partner with the Corporate PR team and PR agency to align, influence and execute PR and social media activities – both organic and paid
• Develop local success stories and case studies whilst following appropriate process management.
• Proficiency in social media tools including ability to convert corporate messaging to social messages 
• Translation review and localization of corporate assets
• Events
• Research key virtual and face-to-face events appropriate for end user lead generation, partner recruitment and/or brand awareness/thought leadership.
• Execute local trade shows, industry events, roadshows, and any sponsored events whilst working closely with sales managers – and local partners if appropriate, to provide them with all appropriate materials, presentations, and content they need. This also includes appropriate event vendor management & coordination.
• Maintain event calendar 

Channel Management

• Promote the effective use of turnkey marketing campaigns and develop meaningful, measurable programs for the recruitment of new resellers. Also assist sales team in the development of cross-sell initiatives to help develop existing WatchGuardONE partners. 
• Quarterly management of all channel programs and budgets in agreement with country manager and appropriate local channel account manager
• Track lead flow to ensure the appropriate sales reps are following up on marketing activities on a timely manner
• Maintain reports on partner and distributor activity by partner/type
• Requirements
• Experience developing and implementing field marketing plans that include measurements of success combined with some strong Channel Marketing expertise.
• Self-motivated, highly organized, detail oriented and a strong sense of accountability, teamwork and passion
• Validated ability to meet deadlines and ability to work in a fast-paced work environment.
• Strong project management skills
• Fluent Proficient in English & Dutch. French is a plus
• Experience with ABX tools and other digital tools driving digital transformation., database management, marketing automation tools and CRM tools

Skills and Qualifications

• Prior experience with technology, cyber security solutions is a plus
• Ability to build relationships with peers, resellers and end customers.
• Able to travel up to 50% (mostly within the country) when required
• Minimum of 5 years prior experience in marketing or channel marketing