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Overview
The Senior Marketing Programmes Manager is responsible for improving the effectiveness and efficiency of our central initiatives and marketing projects across the Consumer Revenue Group (CRG). This includes evolving our work, collaboration methods, and capabilities to meet customer needs and business requirements. Given the growing need for cross-team collaboration in areas like First Party Data, responses to G(AI), further regulatory change etc there is an increased level of importance for clear processes and frameworks for project visibility and to enable prioritisation across CRG. Our goal is not only to make informed decisions but also to integrate initiatives effectively and re-use existing capabilities wherever possible. While we have a roadmap for consumer-facing initiatives, we also need clear visibility on how our internal plans align and contribute to our overarching objectives. In simpler terms, we want to see how everything fits together. This is the core responsibility of this role.
The successful candidate will collaborate with and provide solutions that serve our marketing team leads across the Consumer Revenues Group, working in close partnership with our colleagues in other departments such as but not limited to: Finance, Editorial Data, Product & Technology whilst always ensuring that the CRG team is always a vested party in the Programme or Project.
This role is for an experienced commercially astute leader who loves using data, technology and insight to drive continual improvements and innovation in what we do and how we do it. They should have a strong eye for detail who enjoys working with cross-functional teams and can inspire and empower others to innovate and increase marketing impact.
Responsibilities
Responsible for the early coordination of pan-team / department projects and programmes that are tech/data by nature and require research, discovery and scope for development.
Launch and lead marketing programmes aligned with the Consumer Pillar’s strategic goals and objectives. This will typically focus on projects that span multiple teams and departments and are prioritised a result of macroeconomic trends and impacts.
Conduct market research that is relevant and specific to marketing programmes and strategic objectives of the business (such as industry trends, competitive landscape, customer preferences, competitive and gap analysis)
Use insights and new information to advise strategies and changes to tactics that we believe can respond to these risks and opportunities.
Advise on and maintain the CRG’s risk and opportunity register, estimating revenue risk and gain based on agreed and prioritised initiatives.
Provide recommendations for tests and experiments to adopt within the FT, based on changes in the macro environment and standard methodology from peers and industry experts.
Build a database of practical experiences and standard methodologies to enhance internal knowledge sharing.
Work closely with other departments to ensure alignment and support for marketing initiatives.
Ensure timely completion of CRG programmes within budget, while meeting performance objectives.
Establish measurable goals and metrics to assess the impact of marketing initiatives when needed.
Analyse data and feedback to continuously make recommendations on how we can improve and optimise marketing strategies and tactics.
With the support of the MP&T Director, coordinate the creation of board-level performance updates and strategic recommendations to be presented on a quarterly and annual basis.
Required Skills / Experience
5+ years proven experience working in the fields of commercial analysis, programme management or other.
Previous experience working in marketing for a subscriptions business is desirable, with a consistent record of delivering a successful commercial operating frameworks for a B2C organisation;
Previous experience working in a news organisation or with editorial teams is also desirable;
Ability to find opportunities, articulate business problems, assess and propose solutions;
Ability to measure and report on the effectiveness of performance marketing campaigns against primary business objectives;
Experience helping strategic marketers measure the efficiency of commercial decisions and promote data-driven approaches for acquisition and retention marketing.
Excellent analytical skills and attention to detail;
The ability to translate sophisticated data insight and reporting into easily understandable information for both senior and less experienced collaborators;
Bold and confident thinking, challenging the status quo where appropriate.
What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced parental packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.
Further Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, [email protected] and a member of our team will be happy to help.
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