ActiveCampaign's Marketing Operations team is seeking a Senior Marketing Operations Specialist to optimize and measure effectiveness of marketing campaigns and initiatives. In this role, you would help set-up and maintain automation workflows, email campaigns, forms, landing pages, etc. for various business use-cases. You would play a key role in analyzing data and providing actionable insights to promote business growth. You would also be partnering with our Demand generation and Sales teams to facilitate data transfer across various platforms. Commitment to objectivity, data integrity and collaborative approach will set you up for success within our team of amazing marketers.
What your day could consist of:
- Set-up marketing automations, landing pages, forms, tags, custom objects, etc. using ActiveCampaign to capture leads and nurture them.
- Work closely with the Email & Lifecycle teams to create, monitor and report on various campaigns.
- Own the end-to-end process for marketing events/webinar by creating specific workflows for registrations, pre/post event communication, list uploads and reporting.
- Facilitate data transfer requests across various third party platforms via Zapier or through integrations.
- Analyze data across different digital marketing channels (Paid, Organic, Social, etc.) to identify factors that drive customer growth.
- Provide recommendations on Marketing and Product enhancements by analyzing user behavior across different stages of the customer lifecycle.
- Document processes, workflows and establish best practices for smooth day to day operations.
What is needed:
- 4+ years of experience in marketing operations or data analytics.
- Hands-on experience with marketing automation platforms like ActiveCampaign, Marketo, Pardot or other similar platforms.
- Experience with analytical/visualization tools like Looker, Tableau, etc.
- Experience with Google or Adobe suite of products (Analytics, Tag Manager, etc.)
- Experience in writing and optimizing SQL queries.
- Results-oriented self-starter with strong teamwork and problem-solving skills.
- Ability to multitask and prioritize effectively.
- For this position, a Background check is required by ActiveCampaign, therefore, by submitting your information for this position you agree to approve if required the background check.
