Team Summary
The Marketing VAS (Value Added Services) Senior Manager will be a key part of the Client Marketing team and report to Head of Client Marketing for INSA. The Marketing VAS Sr Manager will be responsible for delivering strategic and tactical marketing value to our key clients in India & South Asia by actively promoting VISA’s Marketing Value Added Services & Solutions. Working closely with the Client Marketing team, the CRM teams, the Business Development teams, MS& A teams and VISA Consulting teams, to develop and propose unique solutions that deliver growth for VISA and VISA’s clients and partners.
The Marketing VAS Sr Manager will lead and design Marketing VAS proposals to clients and partners, forecast and manage the VAS opportunity pipeline, participate in regional business updates and work closely with the regional Partner Marketing Services Team to ensure the effective delivery of revenue and margins.
What a Senior Manager VAS, Client Marketing, INSA does at Visa
The role will bring the “best of Visa” marketing to our key clients and will work cohesively with the Visa marketing community locally, regionally and globally, as-well-as, close collaboration with the INSA Business Development, Product, Visa Consulting and MS&A teams.
Strategy and Planning:
The role will be responsible to develop and implement a comprehensive Marketing VAS strategy for clients aligned with their overall business goals
The role will be responsible for developing deeper client partnerships and generating new revenue streams by providing Marketing VAS including marketing insight, data-driven marketing methodologies and marketing consulting services
The role will be responsible for Marketing VAS client engagements and project proposals in partnership the respective Business Development and Account Leads.
Campaign management:
The role will be responsible to develop and execute marketing campaigns end-to-end to promote VAS offerings
The person should have an understanding of Digital marketing, social media, and other offline channels to increase awareness and adoption of Marketing VAS.
Partnerships and Collaboration:
The role will work with Visa Consulting & Business Development Teams to invest client incentives or investments into solutions based on Marketing VAS capabilities with the objective of driving acquisition, activation, usage and retention.
The role will work closely with with cross-functional teams, Sales, legal, controllership and finance teams, locally and regionally, to ensure the effective delivery of revenue and margins associated to the Marketing VAS commitments.
Performance Analysis and Reporting:
The role will be responsible for managing and reporting the revenue pipeline, project status, successes and challenges related to Marketing Value Added Services to the Client Marketing Head and to the local and regional Finance teams
The role will oversee all administrative deliveries related to client marketing project management and VAS including and not limited to procurement processes, contract management and VIK process management
Why this is important to Visa
With Visa’s focus on Value Added Services (VAS) being a key growth pillar for the overall business, the Marketing VAS role is a key subset of this. The VAS Sr Manager will work to bring the “best of Visa” marketing to our key clients with the best Client engagements to understand and use Marketing to grow their business.
What you will need:
• Minimum 10-12 years of relevant experience in a services marketing team, ideally (but not specifically) from similar industries such as Financial Services, Technology or FinTech
• Marketing strategy and campaign management, particularly in digital and partnership
• Demonstrated selling skills and client engagement skills
• Analytical skills to establish, track and improve KPIs and return on investment and other measurement tools
• Proficient in excel functions including PivotTables, VLOOKUP
• Negotiation skills
• Champions creativity, bold ideas and new ways of doing things
• Proactively seeks new ways of problem solving and collaboration
• Innovates quickly when new information surfaces
• Asks bold and stretching questions to challenge status-quo in a constructive manner
• Solutions-focused and connects the dots to leverage the best of Visa’s assets and resources
• Superb communication skills and stakeholder management skills
• Demonstrates energy and positive responses when tackling challenging problems and views complicated tasks as engaging or motivating
What will also help:
• Stays current and up-to-date with latest innovation, digital trends, research, skills and education/ development
• An ability to work effectively in a matrix decision-making organization
• Strong verbal and written presentation skills
• Team Player, strong interpersonal and relationship building skills.
• Understanding and appreciation for Brand – by way of bringing our brand to life through sponsorships, and partnerships with other purpose driven companies
