We seek a Marketing Manager to serve as the at Gigamon. This pivotal role involves leading our paid media strategy across Paid Social, Search Engine Marketing (SEM), and Display Advertising. In this role, you will be responsible for planning, executing, and optimizing multi-channel campaigns to drive engagements through those media options in connection with integrated marketing programs and campaigns, mixing in-house execution and being the primary interface with specialized agencies.
- Strategy & Execution - Develop and manage paid media strategies across Paid Social (primarily LinkedIn), SEM (Google Ads, Bing Ads), and Display Advertising platforms to drive demand generation and pipeline growth.
- Campaign Management - Lead the execution of digital media campaigns, including audience targeting, keyword strategies, bidding optimization, and ad creative development.
- Budget Management - Manage and allocate budgets across channels to maximize return on ad spend (ROAS) and optimize cost-per-lead (CPL) while ensuring alignment with the overall marketing budget, business goals and digital channel objectives
- Performance Analysis - Monitor, analyze, and report on the performance of paid media campaigns and proactively provide actionable insights to optimize campaign effectiveness.
- Collaboration - Partner with internal teams such as program/campaign teams, content marketing, creative, and product marketing to ensure alignment of messaging, branding, and campaign objectives. Also, collaborate with other cross-functional teams to understand lead quality and optimize campaign targeting (Field Marketing, BDR, Sellers, etc).
- Vendor Management - Manage relationships with external media partners, agencies, and platforms to ensure best practices are followed and new opportunities are explored.
- A/B Testing - Implement A/B testing across all paid channels to continually refine and improve creative, messaging, targeting, and ad formats.
What You’ve Done:
- 9+ years of experience in digital marketing with a focus on Paid Social, SEM, and Display Ads.
- Excellent verbal and written communication skills in English, with the ability to craft concise and engaging copy.
- Demonstrated experience and proven project management skills, delivering results on time and within scope.
- Familiar with AI tools and platforms for scaling personalization through email campaigns.
- Proven experience in crafting engaging email content that aligns closely with creative strategies.
- A strong customer-centric mindset, understanding the importance of clarity and user experience in marketing communications.
- Familiarity with Account-Based Marketing platforms (6sense, Demandbase, etc.).
- Experience using project management and collaboration tools such as Monday.com and Slack.
- Proficiency in tools such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, and other performance measurement platforms.
- Strong understanding of audience segmentation, targeting, and bidding strategies.
Who You Are:
- A self-starter who thrives in a fast-paced environment, continually seeking to learn and improve marketing strategies.
- Inquisitive, creative, organized, and curious, with a passion for optimizing customer experiences.
- Detail-oriented and proactive, able to navigate challenges and ensure smooth execution of marketing initiatives.
- Collaborative team player, capable of aligning with various stakeholders and functions to achieve common goals.
- Experienced in developing and executing marketing programs that drive engagement and generate leads.
