Senior Marketing Manager, Energy

We are Bionic, the UK’s number one business comparison and switching service. It’s our mission to make it radically easier to run a small business and earn the lifetime loyalty of British businesses. To do this, we combine world-class human service with smart technology and data. This means our tech-enabled experts can quickly match business owners with the best deals on their business essentials – energy, connectivity, insurance, and finance. 

Historically most of our customers have come via partnerships with the big price comparison brands but we are now going direct, building the Bionic brand and distribution. Our ambition is simple, to create the first brand famous for serving SMEs, by creating a service that makes it radically easier to start and run a business, and by building a community where business owners get help to modernise how they operate.  

Our Brand and Marketing teams’ mission is the delivery of this direct brand growth and we’re looking for a driven, results-oriented Senior Marketing Manager who exemplifies the importance of blending creativity with commercial acumen. 

About the role 

This is a chance to join forces with some of the UK’s biggest brands – Compare the Market, Uswitch, MoneySuperMarket, and Just Eat – collaborating with top marketing teams to battle for share in a competitive business energy market. As well as working with these top tier brands, you will also have a unique opportunity to make your mark by playing a key role in building the UK’s first price comparison site exclusively built for small business owners. 

In the role, you’ll partner with media agencies and internal teams to develop and execute marketing plans that grow brand consideration and acquisition volumes for Bionic’s energy proposition across multiple channels. From shaping PPC campaigns, optimising landing pages, and creating test plans to drive collaboration with partner marketing teams, you’ll leverage data and customer insights to craft impactful, results-driven marketing strategies. 

As part of a fast-paced, growth-focused marketing team, you'll have the opportunity to expand your role as the brand and business continue to evolve—and you’ll have a lot of fun doing it. 

Key Responsibilities

• Design, manage and execute customer acquisition plans for the Bionic brand: 

• Work with media agencies to select channels and define and deploy media plans that generate consideration of Bionic. 

• Work with media agencies to define PPC account architecture, ad copy, landing pages and testing to grow acquisition volumes. 

• Define creative briefs based on customer insight and positioning that are fit for channel and objective. 

• Work alongside our partnership team to grow the relationships with price comparison website marketing teams and collaboratively optimise their search marketing performance (PPC & SEO). 

• Own the energy acquisition metrics across our own brand and partner marketing. Reporting performance back to stakeholders within the business and creating a roadmap of tests and optimisations based on the data you’re collecting. 

• Having fun and building relationships with internal and external teams. 

Requirements 

You’ll be able to demonstrate: 

• Considerable experience in a similar role

• Proven ability to translate customer insight into marketing plans that drive commercial growth. 

• Demonstrable experience of end-to-end management of cross-channel marketing programmes. 

• A track record of successfully managing budgets, owning performance metrics, and managing agency and/or partner relationships. 

About you 

• You’re a digital native. Passionate about developing comms plans that are creative, salient, fit for platform, and designed to objectives. 

• You’re curious about our customers and obsess over how they behave, what drives them, and how that translates to channel selection and creative. 

• You’re equal parts data driven and creative. Understanding the importance of audience targeting as well as the role creative plays, and how to use data to optimise it. 

• You love collaboration and relish the opportunity to grow and develop relationships with other teams, agencies and partners. 

• You’ll have excellent interpersonal and project management skills, with the ability to communicate concisely and confidently at all levels. 

• You're proactive, hungry to get things done and a passionate self-starter with a growth mindset. 

• You believe in keeping things as simple as they need to be, but you don’t shy away from rolling up your sleeves to work through complex challenges. 

The interview process 

• Initial conversation with our Talent Acquisition Team 

• 1st stage interview with the Hiring Manager 

• 2nd stage presentation-based interview with some of the wider team 

• Final stage interview with an Exec member 

About Bionic Group 

Bionic has over 850 people working across three office locations and four businesses; Bionic - London, Bionic Outbound – Luton, Think Business Loans – Chelmsford, and Smart – Field based agents. 

We have a high energy work environment wherever the location; you can feel the passion the moment you walk through our door! Our work environments are packed with amazing people and energy, hubs of collaboration, creativity and fun! We’re one team, we get stuck in, we roll our sleeves up and we care about helping each other out wherever we can. We set the highest standards and show up every day to be the best version of ourselves. 

Working at Bionic means provides you many opportunities to advance your career, with incredible progression, recognition, and reward. 

Benefits 

We know that our employees are what sets us aside from our competitors, our benefits are just part of the way we say thanks. 

Enhance your health & wellbeing 🌱 

• Private healthcare cover 

• Employee Assistance Programme, including a virtual GP service, priority physio & talking therapies 

• Eyecare scheme 

Taking time away from work 🏖️ 

• 25 days annual leave plus the 8 UK bank holidays, increasing with tenure 

• 1 paid family/religious day of leave per year - following successful probation period 

• 1 paid charity volunteering day per year 

• Option to buy/sell up to an additional 3 days leave per year 

Family matters: for the special moments 🏠 

• Enhanced maternity, paternity or shared parental leave 

• 2 days off for your wedding upon joining, and up to 5 days after 2 years' service 

• Flexible working options & a hybrid work approach  

Financial wellbeing 💸 

• Auto-enrolled salary sacrifice pension scheme  

• Life assurance 

• Season ticket Loans, salary advances & loans to buy/rent a home – based on tenure 

• Cycle to work scheme 

Recognition 🌟 

• Highflyers incentive, a VIP experience for our high performers across Bionic group to celebrate success 

• Company summer & Christmas party celebrations, business and local zonely & annual awards and recognition  

• Long service awards