Why We Work at Dun & Bradstreet
Dun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation and growth. Our 6,000+ global team members are passionate about what we do. We are dedicated to helping clients turn uncertainty into confidence, risk into opportunity and potential into prosperity. Bold and diverse thinkers are always welcome. Come join us! Learn more at dnb.com/careers.
D&B Marketing Services is seeking a senior marketing manager to lead creative strategy and content development for our agency clients in education, small business, healthcare, and beyond. This includes branded content work for our premier education media brand, We Are Teachers, as well as digital strategy for customers across business verticals. The senior marketing manager will lead the development of digital content across channels, including website, video, social media, advertising, and email. The role involves collaboration with writers and designers to create engaging content campaigns, advising agency clients on content strategy, optimizing campaigns based on data and analytics, and getting hands-on with production and execution.
Essential Key Responsibilities
- Oversee the strategic planning and implementation of marketing and content campaigns for D&B Marketing Services customers.
- Create captivating content across digital platforms, including website, video social media, advertising, and email campaigns.
- Collaborate with a team of writers, videographers, and designers.
- Analyze performance metrics and provide insights to enhance content effectiveness.
- Keep up to date with trends, best practices, production techniques, and tools in digital marketing and content creation.
- Foster strong relationships with internal teams, external partners, and agency clients.
- Ensure projects are delivered on time and within budget.
Education and Experience
- Bachelor's Degree Required 8 to 12 years of relevant experience
- Master's Degree Preferred
Essential Skills and/or Certifications
- Bachelor’s degree in marketing, communications, or a related field.
- 8+ years of experience in content marketing, production, or similar roles.
- Demonstrated success in developing and executing effective content marketing strategies.
- Strong understanding of content distribution across various marketing channels.
- Excellent writing, editing, and storytelling abilities.
- Data-driven approach with experience in analytics and performance evaluation.
- Experience managing production and campaign budgets.
- Strong organizational and project management skills.
- Ability to thrive in a fast-paced, collaborative environment.
- Show an ownership mindset in everything you do; be a problem solver, be curious and be inspired to take action, be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
- Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.
Benefits We Offer
· Generous paid time off in your first year, increasing with tenure.
· Up to 16 weeks 100% paid parental leave after one year of employment.
· Paid sick time to care for yourself or family members.
· Education assistance and extensive training resources.
· Do Good Program: Paid volunteer days & donation matching.
· Competitive 401k & Employee Stock Purchase Plan with company matching.
· Health & wellness benefits, including discounted Wellhub membership rates.
· Medical, dental & vision insurance for you, spouse/partner & dependents.
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