London, United Kingdom

As an experienced Senior Marketing Manager at AWAL, you will be responsible for the marketing strategy and initiatives for a wide range of AWAL’s artists, from emerging and developing artists, to those already established.

You will be passionate about new music and love working closely with artists and creatives, whilst being able to bring out the vision for an artist’s proposition as they push for their version of success, whether that is culturally, commercially or critically. Fans and audiences will always be at the front of your mind when planning campaigns

What you'll do:

Implement innovative marketing timelines & strategy for selected AWAL artists
Communicate and synchronise campaigns with AWAL’s global marketing teams
Oversee the delivery and the rollout of all assets for designated artist campaigns
Manage marketing campaign budgets
Oversee setup & execution of clients’ physical and digital production
Establish clear campaign objectives & targets for all key stakeholders to adhere to, and source and manage media promo partners for projects
Work with internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships, International marketing & Operations teams as well as external partners
Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth in conjunction with the Audience Development team
Set and achieve streaming, sales, cultural and revenue targets
Monitor & analyse performance of releases using an extensive suite of analytics & third party tools

Who you are:

You have 5+ years of music marketing experience at a record label, artist or label services company, or artist management company, or with applicable experience in another role
You can demonstrate your experience working on marketing strategy and campaigns across a range of genres and with artists at different stages of their careers
You have a strong understanding of the inner workings and deliverables required for the life cycle of global music releases, as well as digital and physical distribution, metadata and marketing
You are comfortable in hiring & working with third party promo teams & creatives teams / agencies
You have great knowledge of the DSP landscape and how it affects your marketing campaigns
You understand what it means to work releases in a global marketplace
You have experience in implementing effective paid media advertising and creator marketing & an awareness on how to identify target audiences
You have a start up, entrepreneurial mentality, with a preference for teamwork and collaboration
Ability to build strong relationships with both artists / artists’ team & internal team members in order to build trust and to keep steering the campaigns effectively
Be consistent and effective in communications with both the artists / artists’ team & internal team members which adhere to AWAL’s values

What we give you:

You join a vibrant global community with the opportunity to channel your passion every day
A modern office environment designed for you, empowering you to bring your best
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt and create what happens next
We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Please note that applicants must be at least 18 years of age.

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