Senior Marketing Manager - Account Based, India
Location : Bangalore
- Collaborate with the global and Asia Pacific Account-based Marketing teams, sales and field marketing to create cross-portfolio GTM plans and marketing plays that align with overall account plans.
- Plan and execute account-specific pipeline generation and acceleration programs targeting specific key contacts within accounts, working jointly with the Account teams from sales, local field marketing.
- Lead ongoing planning and review sessions with the sales teams and other key players assigned to these accounts to ensure alignment and focus on strategy and objectives.
- Work with industry marketing, campaigns marketing, and other internal teams to determine existing programs and assets that align with the account’s GTM plans and marketing plays and incorporate into overall plan.
- Together with the global and Asia Pacific ABM teams, work with internal design and digital teams and external agencies to develop content and assets for specific accounts and specific contacts within the accounts.
- Identify key strategic partners for each of the accounts and work together with sales, business development teams and the partners to develop joint account plans and initiatives.
- Act as the “chief pipeline officer” for these accounts, tracking the effectiveness of campaigns through overall engagement, meetings booked, and pipeline generated
- Develop data and insight strategy to build and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
- Collaborate with the marketing leadership team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives.
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
Experience Required
- Candidate should have 8+ years’ Marketing/Sales in high technology ecosystem.
- Ideal candidate has 3+ years specifically supporting a territory or an account based program.
- Strong team player able to think and plan strategically with a bias toward execution.
- Hands-on data and analytics experience using CRM and/or marketing automation software required
- Experience managing budgets and respect for company spending processes.
- Education: Bachelor’s degree (BS/BA)
Key Skills Required
- Proven track record of planning and executing integrated marketing campaigns.
- Excellent project, analytical and budget management skills.
- Works both strategically and in hands-on fashion.
- Deep understanding of sales, the sales process, sales cycles and can bring value to account planning.
- Familiarity aligning integrated marketing campaigns to a sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
- Excels at establishing relationships and communicating cross-functionally, across marketing, sales and with senior management.
- Strong knowledge of markets, trends, industries, buying behaviour, channel/3rd party implications, and how to work with partners.
- Ability to review/edit content with opinion and writing skills.
- Data driven, can dive into metrics, understand KPIs and report on success.
- Ability to help lead, guide and influence across the company to develop and deliver account-based plans that deliver on common objectives
- Best in class marketing, demand generation or field marketing experience with a high-tech company, with 8+ years of experience. Key account marketing experience would be a bonus.
- Commercially savvy marketer who can interface with sales to develop annual and quarterly account plans. You should be able to demonstrate the impact of ABM on goals such as pipeline, acquisition of new logos, revenue, and reputation etc. by account.
- Excellent project, analytical and budget management skills.
- Strategic thinker / problem solver.
- Experience working in fast paced work environments, managing multiple projects simultaneously.
- The ideal candidate will have a curious mind, with an appetite to learn new things.
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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