In this role you will be responsible for:
Integrated Marketing Communications (Digital Marketing focus)
- Manage Google ads campaigns - keywords research, user intention mapping, content landing pages enhancement, adtext enhancement, performance monitoring and optimisation
- Manage Social Media Channels organic and ads campaign
- Content development and setting up of Email Marketing and Marketing Automation campaigns
- Amplify pest control and hygiene innovations and B2B Marketing related content
- Ensure timely execution of content development and distribution based on the mapping of content strategy to the customer journey; channels include advertising, media, collateral, briefings, newsletters, web/ online, social media, public relations, CSR activities, etc
- Investigate/ explore various communication channels and opportunities and define effective communication tasks, targets and budgets
- Ensure flawless internal and external executions of integrated communications programme (offline and online/ digital)
- Prepare monthly reports and analyse ROI and campaign and content distribution performance to ensure KPI targets are met, keeping accurate records and highlighting where variances occur for fast actions
- Provide actionable goals and key actions based on the monthly business performance reports
Service Brand Communications
- Act as a brand custodian, ensuring all branding application is consistent internally and externally
- Work closely with the Marketing team and various departments to demonstrate Sector Expertise in the industry and key accounts/ sectors
- Support in customer loyalty and retention programme
Customer Marketing
- Support in implementing solutions based on sector/ customer needs
- Ensure all materials and communication channels are updated with key insights and differentiations through sound Sector Approach, ensure consistency in branding, marketing, and sales support materials, etc.
Other Responsibilities:
- Assist in mining market and customer insights via customer interviews, coordinating market research activities, etc
- Monitor, review and analyse competitors’ activities
- Liaise with agency (online/ PR/ creative) and set principles of brand consistency
- Assist in other marketing duties
Requirements
The ideal candidate will possess:
- Educational Level : Minimum a Diploma / Degree or equivalent qualification in Marketing
- Experience : 3-4 years experience in marketing communications, media, brand management and integrated
- marketing including SEO, SEM, Social Media, Email Marketing and other Direct Marketing activities
- Language skills required : Excellent spoken and written English
- Possess analytical skill for monthly Marketing business reports
- Computer Skills : Proficient in Microsoft Office, particularly Word, Powerpoint and Excel. Experience with Photoshop
- and Illustrator may be an advantage
- Special Skills or Attributes : Experience in using content management systems, design and/or mailing software,
- coordinating events and working with agencies are a plus
- Copywriting, social media, or video production skills will be an added advantage.
Highly Desirable:
- Excellent attention to detail
- Ability to do multitasking job
- Excellent in writing skills
Benefits
Rewards and Benefits
- Attractive base salary
- Comprehensive Insurance Plans for Surgical & Hospitalization, Term Life and Personal Accident
- Out-patient & Specialist Coverage
- Dental & Optical Coverage
- Additional Retirement benefits
- Staff Purchase Plans
You will be welcomed into a friendly, robust and competitive team that are highly motivated and focused on achieving goals and results. You will be given full product training, with hands on assistance from the Marketing Team.
Equal Opportunities
Rentokil Initial believes in supporting all employees to provide equal opportunities and avoid discrimination. We also place emphasis on workplace diversity which means that we are serious about creating an inclusive environment that accepts each individual's differences, embraces their strengths and provides opportunities for all colleagues to achieve their full potential.
Rentokil Initial (M) Sdn. Bhd.,
Unit 8-1, Level 8, Tower 8, UOA Business Park,
No. 1, Jalan Pengaturcara U1/51A, Seksyen U1, 40150 Shah Alam, Selangor Darul Ehsan
(Located nearby Subang LRT Station)
