As a Senior Marketing Executive/ Marketing Executive for FHA, you will play a pivotal role in driving the success of our events. You will develop and execute comprehensive marketing strategies to increase brand awareness, attract attendees, and foster partnerships.
Key Responsibilities:
- Develop and implement innovative marketing campaigns for our exhibitions, leveraging a variety of channels including digital, social media, public relations, and traditional marketing.
- Manage the creation and distribution of marketing materials such as brochures, press releases, and website content.
- Oversee event registration processes, including online and on-site registration, email confirmations, and attendee inquiries.
- Coordinate with external vendors and creative agencies to ensure timely delivery of marketing assets and services.
- Track and analyse key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and identify areas for improvement.
- Develop and maintain strong relationships with industry partners, media outlets, and exhibitors.
- Undertake ad-hoc marketing requests as needed.
- Degree holder of Marketing or Business related field
- Minimum 3 years of experience in marketing or a related field, with a focus on the exhibition industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing strategies and tools.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite.
- Candidate with lesser experience may be considered for Marketing Executive.
