The Role
As a Senior Marketing Controlling Manager, you will be an integral part of HelloFresh's mission to empower our Marketing teams with financial insights, data-driven strategies, and processes that elevate the effectiveness of how we scale our customer acquisition, retention, and reactivation efforts. Your work will directly contribute to optimizing our marketing spend, enhancing operational excellence, and driving a measurable impact on ROI. You will work on strategic initiatives to refine the quality of our marketing data, increase measurement accuracy, and ensure budget adherence.
What you will do:
- Develop and implement a long-term vision for marketing controlling processes to support our evolving marketing strategy and align with HelloFresh's growth targets.
- Ensure correct financial accounting of marketing costs (accruals) by implementing an end to end PO based process together with the Finance Systems team.
- Coordinate the marketing budget process, ensure an accurate and timely submission and provide analysis to support decision-making at all organizational levels.
- Collaborate with cross-functional teams including Product Managers, Data Scientists, Data Engineers, and Senior Stakeholders to drive the implementation of cost-efficient marketing strategies.
- Analyze and report on marketing performance, using data to identify trends, risks, and opportunities to optimize spend across various channels to improve ROI on marketing initiatives and investments.
- Monitor and evaluate the effectiveness of marketing campaigns, providing actionable recommendations to improve overall marketing efficiency.
What you will bring:
- 5+ years of experience in marketing controlling, finance, or a similar role, ideally in a fast-paced, data-driven environment.
- Bachelor’s or Master’s degree in Finance, Accounting, Business Administration, or a related field. An MBA is a plus.
- Proven experience in managing marketing budgets, financial analysis, and forecasting with a deep understanding of ROI-driven marketing strategies.
- Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
- Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and present financial insights to senior stakeholders.
- Proficiency in financial modeling, data analysis tools, and advanced Excel skills. Experience with BI tools such as Tableau, Power BI, or similar is a plus.
- Ability to work independently, prioritize effectively, and manage multiple projects in a fast-paced environment.
What we offer
- Comprehensive relocation assistance to move to Berlin plus visa application support (if applicable)
- A significant discount on your weekly HelloFresh box
- Mental health support, including Headspace subscription and access to qualified therapists through Spill
- Monthly transportation budget through Rydes app
- Working parents support
- Additional perks include: Annual German language budget, discounts for John Reed gyms & Urban Sports Club, regular company events, fresh fruit & free drinks in the office, in-house yoga classes, weekly discount on the Convini vending machine in the office
- Hybrid working model (option to work from home for up to 50%)
- Sabbatical leave option after 18 months of being with HelloFresh
- HelloFresh Pension Scheme that is subsidized with 20% on top
- A diverse and vibrant international environment of 90+ different nationalities
- The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase
