lastminute.com is looking for a Senior Marketing Business Analyst to play a crucial role into the Customer Acquisition are inside the Marketing department. We are looking for a professional who is a data lover, a bit obsessed by data driven approach and capable of understanding the dynamic of both, marketing and data departments.
Key Responsibilities:
Proactively define and review an overarching marketing strategy, based on data&insights, aligned with our company business goals, identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency.
Supervise the reporting for the Customer Acquisition departments in order to have the hands on the main marketing channel every day, communicating effectively performance trends and insights to the manager.
Collaborate closely with Data&Analytics team, to ensure alignment and coherence of overall data initiatives. It’s fundamental to understand the DB structure and the dynamics in order to extract and analyse, also if they could come from various sources including digital marketing platforms, website analytics, and third-party data.
Partner with our marketing teams inside and outside the Customer Acquisition department, create a strong connection with SEM, SEO and Display teams offering the proper support in setting the marketing strategy, based on analytics.
Create a similar connection with the other marketing teams not in the Customer Acquisition department, in order to understand if and how “external factors” can affect the overall performance
Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation.
Essential
SQL and Excel skills are a must for this role, as it would be fundamental to query the DB, extract the data and manage them
Experience in digital marketing, understanding the main dynamics and be able to set a proper strategy following a data driven approach
Proactive analytic mindset able to transform raw and unstructured data into valuable actionable marketing insights.
Proficiency in understanding, leveraging, implementing, and measuring Marketing Technology stacks needed for digital marketing (MarTech).
Strong problem-solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions.
Strong verbal and written communication skills to effectively convey technical concepts and insights to non-technical stakeholders, including marketing teams, executives, and cross-functional partners.
Adapting to changing priorities, technologies, and business requirements in a dynamic and fast-paced environment.
Fluent in English language to be able to efficiently communicate with both international team members and stakeholders
Desirable
Expertise in Paid Search advertising platforms such as Google Ads, Google Search Ads 360, Facebook Ads, and other relevant platforms.
Comprehensive understanding of Google Analytics 4 and related big query data models.
Already set marketing strategies and/or has experience in budgeting/marketing budget/OKR definition etc.
By joining our company, you will have the chance to:
Join a dynamic team in an inclusive-international environment
Grow thanks to the career journey and our internal mobility perspective
Manage your own schedule thanks to the flexible start and end of the working day
Work a shorter working week (36h), of which 4 hours on Friday morning
Get focus time for learning, development and deep work on Friday mornings
Work partially or fully remote according to local laws
Enjoy continuous training thanks to our company platform
Benefit from employee discounts on travel
Receive 2 days off per year for the purpose of volunteering
Get free snacks / fruit / hot drinks / water / beverages at our offices
Participate in amazing winter and summer corporate events
Benefit from extended parental or marriage leave according to local laws
