Senior Marketing Business Analyst

Want to be part of an amazing team, hell-bent on crafting a better future? We’re always looking for creative people who care!

We are analysts. Creators. Designers. Doers. Dreamers. Explorers. Geeks. Hipsters. Leaders. Learners. Renegades. Seekers. Strategists. Visionaries. And we fundamentally believe that we’re better together.

The Sr. Marketing Data Analyst drives reporting, data analysis, and insights from a variety of sources including web, marketing platforms, and client data lakes. This person will not only report on the data but also influence how and what is reported. The Sr. Data Analyst drives data governance and quality control for all aspects of measurement and reporting. 

The Sr. Data Analyst partners closely with the Development, Marketing, Design, and Account teams, using relationships to understand the needs of each client and project. This role partners with many different groups, stakeholders, and teams, which requires strong collaboration, communication, and organization skills. 

What you will do: 

• Work with internal and external teams to understand data sources and goals, including platforms, goals and KPIs for reporting. 

• Gather and consolidate client data using a variety of platforms (Funnel, Meta, Google, AWS, etc.) 

• Implement and maintain Google Analytics or Adobe Analytics tagging to ensure appropriate web metrics are captured to meet reporting needs. 

• Create and provide oversight for dashboards and client reporting. 

• Review and analyze data to provide meaningful insights and recommendations for optimization. 

• Develop and maintain systems, processes, and tools to enable efficient campaign execution and measurement. 

• Partner with clients and internal teams to build processes and data governance to support analytics and personalization efforts. 
• Provide thought leadership to clients and the organization regarding analytics, data visualization and data governance. 

What will you bring: 

• 5+ years working in an analytics role. 
• Strong understanding of SEO best practices

• Experience with planning, conceptualizing or implementing omni-platform digital marketing campaigns, spanning web, SEO/SEM, email, social media, digital events, webinars and digital advertising. 

• Sound knowledge and understanding of marketing principles and strategies. 

• Demonstrated experience with defining and reporting KPIs and using insights to facilitate continuous improvement. 

• Strong communication and presentation skills across all audience levels. 

• Demonstrated ability to handle multiple priorities, communicate effectively about barriers and risks. 

• Analytics platform experience (Google Analytics or Adobe Analytics) 

• Data Visualization experience (Looker Data Studio, PowerBI, Tableau) 

• Tag Management experience (Google Tag Manager or Adobe Tag Manager) 

• Marketing Automation platform experience (Marketo, HubSpot, Pardot) 

• Marketing platform experience (Meta, Google Ads, Sprinklr, Amazon Ads) 

• Experience working with large data sets and relational databases (CDP, CRM, etc.) 

 Who You Are: 

• Influencer. Well-honed ability to influence at all levels, strong interpersonal skills and high EQ. 

• Proactive. You are always thinking ahead about what is best for the Client and Team. 

• Adaptable. Change happens at lightning speed; you are flexible and a self-starter. 

• Self Sufficient. Comfortable with ambiguity, you take initiative but know when to seek guidance.  

• Communicator. You are able to convey information and ideas to others in a way that is clear, concise, and engaging. 
  
  

Would you like to join a global organization that... 

• Embraces work-life balance – our employees’ well-being remains a top priority for us 

• Promotes a culture of learning and advocacy across the globe - diversity will enable us to strengthen our impact 

• Encourages innovation and experimentation 

• Understands that changes will occur and adaptability is crucial to assist when it does 

• Emphasizes and rewards collaboration 
• Works remotely. We continue to safeguard the health of our employees so our interviewing and on-boarding process will remain virtual until further notice
   

Compensation Range: $105,000+

This compensation range is indicative of the role. Compensation offered is on the basis of evaluation during interview process, the candidates range and depth of experience, business and market financials and internal pay parity.

Please note that all official communications regarding this job opportunity will be sent from email addresses ending with @designit.com. Be cautious of any correspondence originating from other email domains and refrain from sharing personal information in such cases.

Want to know more Designit?

Check us out online: www.designit.com. Just so you know, we don’t have a dress code, but we do have a strict no jerk policy.

Designit is committed to ensuring that all candidates have an equal opportunity to be considered for employment. Please let us know if you need any reasonable accommodation to participate in the job application or interview process.