Manage the annual integrated media planning, as well as media planning for campaigns across all online and offline channels in line with Marketing, brand and segments goals and objectives.
Key Responsibilities
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Integrated Media Planning
- Media campaign planning – supporting the Paid Media team on developing the overall annual media budget and strategy
- Independently develop media plans for medium size briefs with paid digital channel managers and external offline agency
- Working with Paid Media, Brand and CRM owners to identify opportunities for cross channel collaboration and optimisations using insights.
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Partner and stakeholder management
- Manage the relationship with our digital analytics and license partner agencies
- Manage media planning and buying agency relationship to deliver on contractual KPIs
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Measurement and Advanced Analytics
- Responsible for overseeing the data collection and supply for marketing mix modelling
- Own the competitive reporting suite for spend, visits and app install reporting
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Strategic Projects
- Manage and continuously improve integrated media deals across offline and online media
- Sound digital marketing or media buying experience with a high level of competency across all media with specific hands-on experience in traditional media, and understanding of media trends
- Experience with Google Analytics or similar web measurement platforms
- Experience creating, managing & optimising integrated media campaigns for large brands with sizeable budgets - agency-side a bonus
- Ability to analyse media and audience performance, generating insights and actions from available data sources
- Strong judgement and decision-making capabilities, with a willingness to test, learn, and pivot when needed
- Experience managing external agency partners/vendors and evaluating capabilities and proposals
At SEEK we offer:
- Annual Performance Bonus Plan
- Support of flexible working, including a mix of office and work from home days depending on your role.
- Paid and unpaid leave benefits including Personal Flexi Days and Volunteer Days, as well as the opportunity to purchase additional leave
- The opportunity to work from anywhere for up to 4 weeks per financial year
- Access to a wide range of discounts on things such as health insurance, fitness, food, travel, accommodation plus many more
- Frequent events including sports days, annual Christmas party, hackathon, and trivia
At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.
We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.
Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.
For this role, only those candidates with the eligible right to work will be considered.
SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.
