The role
At FT Specialist, we aspire to deliver must-have content that helps people do their jobs better and sits at the heart of our customers’ success.
Our organization is seeking a highly motivated and experienced individual to join the FT Specialist marketing team. The Senior Marketing Associate will oversee and execute marketing initiatives for various brands within our diverse portfolio of B2B specialist publications.
The successful candidate will have the responsibility to contribute to the growth of new subscription sales, drive revenue, build brand awareness, and enhance readership and engagement of our insurance publications: Health Payer Specialist, Life Annuity Specialist, and P&C Specialist. This position entails working collaboratively with stakeholders across sales, data intelligence, commercial operations, editorial, and tech teams. The ideal candidate must possess exceptional organizational skills, attention to detail, and the ability to multitask and meet deadlines effectively.
Key duties:
- Support the development of comprehensive, multichannel marketing strategies for Health Payer Specialist, Life Annuity Specialist, and P&C Specialist
- Generate qualified leads to drive revenue and grow market share
- Increase lifetime value of subscribing firms through readership development efforts
- Identify and develop synergies and cross-sell opportunities across the customers of the FT Specialist corporate subscriptions business
- Manage social accounts to grow organic following and build brand reputation
- Build brand awareness through media partnerships, conferences, and digital channels
- Review and analyse campaign stats and make recommendations for campaign optimization
- Draft copy for campaigns and collateral
- Collaborate with design team on the creation of marketing collateral, including promotional materials, email templates, ads, and more
Qualifications
- Bachelor’s Degree (BA or BS) in business, advertising, marketing, or communications or relevant work experience will also be considered
- At least four years of related professional experience
- Interest in B2B marketing
- Must possess strong written communication skills
- Interest in learning about specialised industries
- Collaborative and team oriented, but also capable of working independently
- Demonstrates initiative and a willingness to take on new challenges and learn new skills
Experience in the following areas:
- Email marketing, including writing subject lines and email copy
- Running campaigns in an email service provider
- LinkedIn Ads, SEO, SEM a huge plus
- An understanding of campaign metrics
- B2B, media and/or event marketing experience a plus
- Targeting, segmentation, opt-out laws, and list acquisition
- Basic understanding of HTML
- Proficiency in Microsoft Office, especially Excel
- Knowledge of Salesforce CRM and Salesforce Marketing Cloud is a plus
What’s in It for You:
- Generous paid time off including vacation, personal days, sick days
- Comprehensive health, vision, dental, and life & disability insurance
- Competitive 401(k) and company match, profit sharing after two years, Flexible Spending Account (FSA) and commuter benefits
- Paid parental leave (maternity & paternity)
- Flexible working
- Employee-led networks that promote and celebrate diversity and inclusion in the workplace
- Other great perks such as volunteer days and in-office events
Further Information
A reasonable estimate of the salary range for this role is $75,000-80,000. To ensure pay fairness, the successful candidate will be offered a salary within the estimated salary range based on a number of considerations including but not limited to: skill set; experience and training; certifications; and other business and organisational needs. The disclosed range estimate is for our NYC office and has not been adjusted for other locations.
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