Senior Marketing Analytics Manager

The Senior Manager of Marketing Analytics will be responsible for tracking and measuring marketing campaigns within Guardant’s Screening Business Unit. This role focuses on leveraging advanced analytics and insights to measure campaign performance and optimize marketing expenditure. It encompasses HCP marketing (both personnel and non-personnel), consumer marketing, and web analytics. This role requires not only a strategic thinker but also hands-on experience in marketing analytics. This is a high-visibility role, with the individual expected to present findings to marketing leaders, the brand leader, and the CEO. This is an individual contributor role.

• Design and oversee analysis to assess the effectiveness of marketing campaigns.
• Collaborate with HCP and consumer marketing teams to generate target lists and segments for both HCP (personnel and non-personnel) and consumer promotions.
• Conduct marketing mix modeling to link marketing campaigns to sales and to evaluate and optimize marketing expenditure across multiple channels, identifying high-impact opportunities and improving ROI.
• Provide strategic insights across key physician-focused platforms (e.g., HCP social, endemic and non-endemic display) and consumer channels (e.g., consumer social, programmatic display, linear TV, etc.), leveraging data to optimize campaigns.
• Collaborate with cross-functional teams to monitor and measure web analytics using tools like Google Analytics to evaluate our digital performance
• Design and maintain intuitive dashboards and reports to assess marketing effectiveness, present findings, trends, and actionable insights to marketing leadership and other stakeholders.
• Support existing A/B tests and design new tests to measure the effectiveness of marketing campaigns.
• Ensure the accuracy and consistency of marketing data by coordinating with marketing operations, IT, and marketing agencies to establish strong data governance practices.
• Support the data and tool procurement and ingestion to advance our native marketing-tech analytics stack and processes

• Bachelor’s degree in marketing, business, statistics, data science, engineering, analytics or a related field.
• Minimum of 6 years of prior work experience
• Proficiency in statistical and visualization tools such as SQL, R, Python, Tableau, and/or Power BI.
• Proven ability to synthesize complex data sets, create compelling narratives, and offer strategic recommendations to drive business growth.
• Project management, and interpersonal skills to communicate effectively across all levels of the organization including up to our CEO.

Preferred Qualifications:

• Master’s degree in data or field related to the essential duties.
• Analytics experience (especially in biotech or diagnostics industry)
• Prior consulting, marketing agency, and / or life sciences background

Hybrid Work Model: At Guardant Health, we have defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays, Tuesdays, and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant, our work model has created flexibility for better work-life balance while keeping teams connected to advance our science for our patients.

The US base salary range for this full-time position is $121,000 to $164,000. The range does not include benefits, and if applicable, bonus, commission, or equity. The range displayed reflects the minimum and maximum target for new hire salaries across all US locations for the posted role with the exception of any locations specifically referenced below (if any).

For positions based in Palo Alto, CA or Redwood City, CA, the base salary range for this full-time position is $152,000 to $205,000. The range does not include benefits, and if applicable, bonus, commission, or equity.

Within the range, individual pay is determined by work location and additional factors, including, but not limited to, job-related skills, experience, and relevant education or training. If you are selected to move forward, the recruiting team will provide details specific to the factors above.

Employee may be required to lift routine office supplies and use office equipment. Majority of the work is performed in a desk/office environment; however, there may be exposure to high noise levels, fumes, and biohazard material in the laboratory environment. Ability to sit for extended periods of time.

Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs. If you need support, please reach out to [email protected]

Guardant Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

All your information will be kept confidential according to EEO guidelines.

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Please visit our career page at: http://www.guardanthealth.com/jobs/